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Lib Dems call for urgent regulation of YouTube ads after wave of scams

about 11 hours ago
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The Liberal Democrats are calling for urgent regulation of YouTube advertising after scams including deepfakes, impersonated public figures and fraudulent investment claims were found to be spreading on the platform with little oversight.The party said YouTube’s adverts remain largely unchecked by independent regulators, despite new data from Ofcom showing the platform has overtaken ITV in weekly UK viewership and continues to dominate children’s media consumption.Among the recent scams onYouTube was a series of ads using an AI-generated voice and likeness of the consumer champion Martin Lewis to promote a cryptocurrency scheme, despite Lewis having no involvement.The videos, which have drawn thousands of complaints on Reddit and X, mislead users into thinking they are receiving financial advice from a trusted source.Other viewers have reported false product claims, scam diet pills and fake competitions.

In one Reddit thread users reported being targeted with ads impersonating UK media figures or pretending to offer government-backed grants, with little clarity over how to report or block such content.YouTube adverts fall under the same Advertising Standards Authority (ASA) rules as TV, but unlike broadcasters, there is no pre-approval, real-time scrutiny or independent enforcement unless someone complains.The ASA has previously warned of a rise in “celebrity deepfake” and “impersonation” scams on online platforms, particularly for financial services.The lack of mandatory pre-approval or independent enforcement means that many of these adverts remain online for days before action is taken, if any is.Max Wilkinson, the Liberal Democrats’ spokesperson for culture, media and sport, said the system leaves the public exposed.

“We cannot allow a two-tier system where traditional broadcasters face robust scrutiny, while a digital giant like YouTube is allowed to mark its own homework,” he said.The party is calling for YouTube advertising to be brought into line with the system used for TV and radio, including tougher oversight, clearer accountability, and the power for Ofcom to levy fines on platforms that repeatedly allow harmful or misleading ads.It also wants revenues from those fines used to support victims of online scams.YouTube ads are served through Google Ads and are regulated under a voluntary framework created by the tech industry.This contrasts with the ASA’s co-regulatory model for broadcast advertising, where Ofcom retains backstop powers and many adverts must be pre-cleared before airing.

Privately, some Labour MPs acknowledge that online ad regulation is “behind the curve”, but there is little appetite for major change,Others have warned that new restrictions could make it harder to target voters aged under 35, many of whom are disengaged from traditional media,Last month the Guardian revealed that Ofcom is preparing to push for new legal powers to require platforms like YouTube to give greater prominence to public service content, amid concerns that trusted news, children’s programming and UK-produced shows are becoming “invisible” to younger viewers,The Lib Dems argue that the same logic should apply to advertising, especially given the rise in misleading financial content and impersonation scams,“YouTube is no longer a niche platform – it’s one of the main ways people of all ages consume news, entertainment and information,” said Wilkinson.

“The government needs to act now to ensure that consumers are properly protected,”A YouTube spokesperson said: “YouTube is not a broadcaster and it should not be regulated like one,“We have strict policies that govern the ads on our platform which we enforce rigorously,When we find ads that breach our policies we take immediate action, including removing the ads and suspending the account when necessary,”
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Jeremy Corbyn warns rules on council asset sales threaten allotments

Jeremy Corbyn has criticised Angela Rayner, the local government secretary, for rules that allow councils to sell allotments to fund day-to-day spending, saying it “makes the future of these precious spaces even more perilous”.Rules on council asset sales mean local authorities can sell off sites to help “deliver transformation and invest-to-save projects” they would otherwise not be able to afford.Corbyn, writing for the Telegraph, said the possible sale of allotments would fill many with “deep dismay”.“Allotments have always been under threat from developers. Now, that threat seems to have government backing, which makes the future of these precious spaces even more perilous,” he said

about 23 hours ago
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Prison system was days from collapse three times under Sunak, review finds

The criminal justice system was within days of collapse on three occasions before being bailed out by “last-minute emergency measures”, an independent review by a former prisons watchdog has found.Dame Anne Owers said the prison system, under pressure from overcrowding, was “in crisis” between autumn 2023 and the summer of 2024, but No 10 under Rishi Sunak refused to cut the numbers in jail until “the next predictable cliff edge”.Former ministers and officials interviewed by Owers “expressed frustration and sometimes anger” at the failure to endorse a plan to avert crises and suspected that this was a deliberate move by Downing Street, she said.“Many believed that the default position was to do as little as possible as late as possible, with the consequence that the system repeatedly reached the brink of collapse,” she said.The 25-page report into the teetering Prison Service, which remains at nearly 97

1 day ago
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Home cooking and minimally processed foods best for weight loss, study finds

People lose more weight if they cook minimally processed food from scratch than if they eat ultra-processed and ready-made foods, according to the first study to establish a clear link between ultra-processed foods (UPFs) and weight.Trial participants were given one of two diets with the same nutritional profile for eight weeks. One diet was made up of UPFs while the other comprised minimally processed foods.When the first group ate breakfast bars and ready-made lasagne, for example, the second ate oats soaked in milk and natural yoghurt and homemade spaghetti bolognese.At the end of the trial, participants on the second diet had lost twice as much weight as those on the first

1 day ago
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Experts express concern for future of Health Survey for England

Public health experts have expressed concern for the future of a “vital” health survey, after the government said it would no longer be run by NHS England.The Health Survey for England, launched in 1991, is an annual study that collects data from about 8,000 adults and 2,000 children across the country, through face-to-face interviews and questionnaires.It gathers data on a range of important health metrics such as height and weight, smoking and alcohol use, with public experts describing it as an “arterial” source of data due it being nationally representative and high quality.At a briefing in July by the UK Data Service, the government said the 2025 edition would be the last one because “NHS England will not be prioritising population health surveys in its long-term strategic work plan”.The news comes amid unprecedented cost cutting within the NHS, as the health service faces a predicted shortfall of nearly £7

1 day ago
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Call to crack down on ‘hooch’ and medicine in prisons after Dorset death

Ministers should draw up a specific policy to reduce inmate access to illicitly brewed alcohol and medication, a coroner has said, after the death of a vulnerable prisoner.An inquest jury found last month that Sheldon Jeans, who was discovered dead in his cell at HMP Guys Marsh in November 2022, had died as a result of consuming illegal alcohol and four different medications that had not been prescribed to him, recording death by misadventure.Rachael Griffin, the senior Dorset coroner, issued a prevention of future deaths (PFD) report in response to findings at the inquest, highlighting national policy and guidance relating to the handling of hooch and medication in prisons as areas for concern.“In my opinion there is a risk that future deaths could occur unless action is taken … There is a lack of national policy, and local guidance at HMP Guys Marsh, to inform staff working in prisons of the dangers of illicitly brewed alcohol, also known as hooch,” she wrote.The report has been sent to the Department of Health and Social Care, HM Prison and Probation Service, HMP Guys Marsh, and Oxleas NHS foundation trust, requesting a response by 19 September 2025 detailing actions to be taken and a timetable for that action

2 days ago
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A Clockwork Orange estate fights ‘art washing’ redevelopment plans

Protesters staged a sit-in at a brutalist 1960s estate featured in Stanley Kubrick’s dystopic film, A Clockwork Orange, to highlight concerns about a development they say amounts to gentrification and art washing.The brief occupation on Saturday of the Lakeside Centre in Thamesmead, an arts centre in south-east London, is part of a wider battle by longstanding residents, who claim that the soul of the community, along with many socially rented homes, will be lost as part of a huge regeneration by the housing association Peabody.Thamesmead was conceived by a group of architects at the former Greater London Council in the 1960s and hailed as “the town of tomorrow”, providing alternative housing to replace dilapidated inner-city homes in London.Lesnes, one of the estates built in the area in the 1960s, was famously depicted in A Clockwork Orange.Sixty years on, improvements are urgently needed and Bexley, like other councils, does not have the cash to do this

2 days ago
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ChatGPT firm OpenAI could be valued at $500bn in share sale; Honda Motor profits halve as tariffs bite – business live

29 minutes ago
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Two ‘misleading’ heat pump adverts banned by UK watchdog

about 3 hours ago
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Lib Dems call for urgent regulation of YouTube ads after wave of scams

about 11 hours ago
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OpenAI takes on Meta and DeepSeek with free and customisable AI models

about 11 hours ago
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From the Pocket: nagging questions remain but Simon Goodwin’s gameplan ultimately marked his card

about 3 hours ago
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How a controversial hand gesture divided opinion in the NRL

about 4 hours ago