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Fewer eggs, higher prices: Cadbury ‘doubled down’ on Easter chocolate shrinkflation, Choice finds

1 day ago
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This year’s Easter baskets may be under-egged, as boxes of the festive chocolate treats become smaller and more expensive.An annual price comparison by Australia’s consumer watchdog has found that the cost of “pretty much all chocolate products” in the Easter egg category has gone up, said Choice journalist Liam Kennedy.But while most products have stayed the same size, some have been hit by shrinkflation as well.Cadbury are “definitely our main culprit”, Kennedy said.In 2025, Choice found that the brand’s largest pack of hollow Easter eggs reduced from 408g to 374g, while increasing in price from $12.

50 to $15.In 2026, the same product weighs only 340g and costs $18.This means consumers are now paying almost 73% more per 100g than they were two years ago, Kennedy said.“We shone a light on Cadbury for doing this last year and they’ve gone and done it again,” he said.“They’re not too worried about being called out for this – they’ve doubled down on the tactic.

”Choice found that Cadbury’s entire range of boxed, hollow Easter eggs had gone down in size by at least one egg.“With Cadbury, they make so many chocolate products, they’re so ubiquitous across shelves that we’re very quick to spot … where they’re shrinking it,” Kennedy said.Easter treats are part of Choice’s ongoing schedule of reviews, so the watchdog has pricing data going back years.They also ask their members to hunt for cases of egg shrinkflation they have spotted on supermarket shelves.“It’s something that people are very frustrated about,” Kennedy said.

A spokesperson for Mondelēz International, Cadbury’s parent company, said: “Like all chocolate makers, we are navigating significantly higher cocoa and input costs globally.“While we’ve made carefully considered adjustments to some of our products … with packs adjusted to help manage cost increases while keeping products at key price points.The individual 17g eggs remain the same size.”In recent years, the price of cocoa has been “volatile”, Kennedy said, which is something manufacturers point to when Choice queries changes to product size.Mondelēz International’s spokesperson said: “Over the past two years, cocoa prices have reached record highs and remain above historical levels, making chocolate much more expensive to produce.

”However, over the past nine months, cocoa prices have fallen significantly,In February, prices declined to a level not seen since 2023 – although the cocoa used for this year’s Easter egg batch would have been bought well before that decline, Kennedy said,Cocoa is not the only input into Easter egg prices,With rising transportation costs, alongside other factors, Kennedy said: “The experts aren’t promising there’s going to be … a drop in prices next Easter,”The spokesperson for Mondelēz International said: “Consumers are encouraged to shop around to find the best value.

There are great specials in-store,”
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Mr Motivator urges government to treat ’bed poverty’ as a national crisis

Mr Motivator is lobbying the government to tackle the number of children in the UK who have no bed of their own as Barnardo’s reveals demand for furniture from struggling families has surged by 40% in the last year.The children’s charity said beds had become“like a luxury item” as the war in Iran threatens to exacerbate cost of living pressures.Meanwhile, TV and online fitness coach Mr Motivator, real name Derrick Evans, who lives in Greater Manchester, is urging government to treat “bed poverty” as a national crisis and include it in child poverty planning.The former GMTV star said: “I have always hated the fact that it’s merged into poverty in general, which means it gets lost.“Beds can end up at the bottom of the list for families in a desperate position, and the consequences are enormous

about 16 hours ago
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Property company denies trying to mass-evict tenants before England’s no-fault evictions ban

A property company accused of trying to mass-evict tenants in the weeks before no-fault evictions are banned has denied doing so, saying it is simply implementing “routine and lawful tenancy management”.A statement from Criterion Capital, set up by the billionaire property magnate Asif Aziz, was issued in response to Matthew Pennycook, the housing minister, who wrote to the company to seek “urgent” answers about its plans.Criterion has reportedly sent section 21 notices, which give notice of proposed eviction, to large numbers of its tenants. At prime minister’s questions this month, the Labour MP Siobhain McDonagh said she knew of at least 130 such notices issued by Criterion at just one development, Britannia Point, in her south London constituency of Mitcham and Morden.In a letter to the directors of Criterion, seen by the Guardian, Pennycook said that if the company was seeking to remove tenants before the Renters’ Rights Act comes into force on 1 May, banning so-called no-fault evictions in England, it would be the actions of a “thoroughly unscrupulous landlord”

about 16 hours ago
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No new meningitis cases linked to Kent outbreak found, health agency says

No new cases of meningitis linked to the outbreak in Kent have been detected, raising hopes that it has been well contained and has not led to people elsewhere catching the disease.The number of people affected remains at 29, of which 20 are are confirmed and nine probable cases in what health officials say is an “explosive” outbreak – the biggest to occur in the UK in a generation.Two of the 20 people confirmed with the disease have died: Juliette Kenny, 18, a secondary school student, and an unnamed University of Kent student. The other 18 are thought still to be in hospital.Nineteen of the 20 confirmed cases were of meningitis B

1 day ago
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‘Not just a Jewish service’: Hatzola ambulances serve whole community, say volunteers

‘Accountants, plumbers, surveyors – whatever it might be, they’ve all got day jobs. Everyone has got kits in their car, everyone responds from wherever they are,” said Yossi Richman, on life as a trained volunteer paramedic at Hatzola, the ambulance service funded by Jewish giving.Richman also serves as a governance lead at Hatzola in Golders Green, north London, where four ambulances were attacked by arsonists in the early hours of Monday morning.The attack has left Jewish communities reeling. But alongside the concerns about community safety amid rising antisemitism, there’s a determination to protect the humanitarian civic principles Hatzola represents

1 day ago
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There must be more support for young people who are seeking jobs | Letters

Regarding Polly Toynbee’s article (Young people want to work: now there may be jobs for them, 17 March), as a young person, I believe that the government must rebuild trust in its support, or young people will continue to be held back. I am now working, but I know what it’s like to leave university and face unemployment: constant rejection, confusion and anxiety about what comes next. It is scary. But what Polly describes isn’t unusual; it’s the reality for many, and repeated rejections knock your confidence.Support on offer has struggled to keep up with the growing challenges that young people face

1 day ago
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Those who view voyeuristic nightlife videos are the issue | Letters

I was grateful for Emily Retter’s focus on the feelings and experiences of the women affected by voyeuristic nightlife content (‘They were comparing me to Bonnie Blue’: the disturbing rise of nightlife content, 18 March). Being “watched” in public is perhaps a uniquely female experience. Sadly many women can relate to being leered at from car windows or catcalled from scaffolding, with video content being the latest, depressing escalation of this kind of behaviour.What is new, however, is the scale of the audience for the content documenting such behaviour. I am struck by the lack of repercussions for the (presumably exclusively male) viewers and commenters of these videos

1 day ago
foodSee all
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Let them eat 1,600 cakes: inside Australia’s first Cake Picnic

about 14 hours ago
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Joe Woodhouse’s recipes for orecchiette with chickpeas, and polenta chips with saucy chickpeas

about 16 hours ago
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Fewer eggs, higher prices: Cadbury ‘doubled down’ on Easter chocolate shrinkflation, Choice finds

1 day ago
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Welcome to the United States of Mancunia

1 day ago
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How to make the perfect cheese khachapuri – recipe | Felicity Cloake's How to make the perfect …

2 days ago
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Cooking with Angela Hartnett: ‘I love food, but I don’t need to talk about it 24/7’

3 days ago