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Shrinkflation takes a bite out of Easter eggs as shoppers pay more for less

about 15 hours ago
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Shoppers are shelling out for smaller eggs again this Easter as shrinkflation takes another bite out of the favourite seasonal treat.The price of popular branded chocolate eggs has risen by more than 40% in some cases while some have also shrunk in size, according to research by the consumer champion Which?.At Asda, this year the Galaxy milk chocolate extra large Easter egg is £5.97 and weighs in at 210g.That compares with £4.

98 for a 252g egg in 2025 – a 44% increase in the price per 100g.Tesco is selling the same egg at the higher price of £7, £1 more than last year.In another example from Asda, Which? found the M&M’s Crispy Easter egg has shrunk from 192g to 156g this year while the price has risen by 49p to £3.97, a 40% increase per gram.In Tesco, Which? found a Maltesers milk chocolate Easter egg had slimmed down from 231g to 194g but gone up in price from £6 to £7 – meaning the unit price per 100g had gone up by 39%.

At Morrisons, Which? found a Cadbury Mini Eggs milk chocolate Easter egg had gone from £4 for 193.5g last year to £5 for 181g this year, making it 34% more expensive per 100g.Also at Morrisons, someone has taken a bite out of the Toblerone The Edgy Egg milk chocolate Easter egg with truffles.It cost £14 for 298g last year; now it is £15 for 256g, making it 25% more expensive per 100g.Chocolate has been getting more expensive for several years because of poor harvests in west Africa, in particular Ghana and Côte d’Ivoire, where more than half of the world’s cocoa beans are harvested.

While cocoa prices have fallen back from a peak of more than £9,000 a tonne at the end of 2024 to about £2,000 a tonne now, between January 2024 and January 2026 cocoa cost at least double the current level.Confectionery companies say they have swallowed some of the cocoa price hit, but the magnitude of the increase has resulted in higher prices on supermarket shelves.Which? tracks 25,000 products sold by the major supermarkets.This data shows that while overall food and drink inflation slowed to 3.9% in February, the cost of chocolate is up 9.

7%, driven by ongoing global supply issues,A spokesperson for Mars Wrigley, which owns the Galaxy, M&Ms and Maltesers brands, said: “We always aim to absorb rising costs wherever possible,However, ongoing pressures, including the well-documented rises in the cost of cocoa, mean we have had to make carefully considered changes,As with all our products, final pricing remains at the discretion of individual retailers,”With shoppers getting less bang for their buck, Reena Sewraz, the senior money and retail editor at Which?, said: “It’s disappointing to see Easter treats aren’t safe from shrinkflation.

Manufacturers are quietly giving shoppers less for more, so it’s no wonder people feel cheated.”She added: “To ensure you’re getting a fair deal, always check the ‘price per 100g’ on the shelf-edge label rather than just the headline price.This is the only way to accurately compare different brands and sizes.”A spokesperson for Tesco said: “The prices quoted by Which? do not reflect the prices that the great majority of customers will pay for Easter eggs at Tesco.Four of the five products Which? highlighted are currently on Clubcard Price deals, with the Galaxy Milk Chocolate Easter Egg and the Maltesers Milk Chocolate Egg both currently half price at just £3.

50.”
societySee all
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Tens of thousands of prisoners in England and Wales at risk of cell fires

The government has reneged on a pledge to make all prison cells fire-safe or take them out of use by the end of next year, meaning tens of thousands of prisoners in England and Wales will remain at risk.The Ministry of Justice has admitted it has known for almost two decades that about a quarter of prison places are unsafe, putting the people housed in affected cells at risk.Successive governments had pledged to remedy the situation by the end of 2027, but that commitment has now been dropped and the government has not set a new date.Earlier this week, the Guardian reported on the inquest of Clare Dupree, a woman with severe mental illness who died in a fire in her cell at HMP Eastwood.The inquest jury found there had been “missed opportunities” to prevent Dupree’s death, and that a “lack of automatic in-cell fire detection caused a delay in detecting the fire”

about 20 hours ago
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Meningitis vaccine eligibility expanded after Kent outbreak rises to 27

The government has announced a major expansion in vaccination against meningitis in Kent after seven new cases of the disease were confirmed in the county, taking the total number of cases to 27.On a visit to the University of Kent, the health secretary, Wes Streeting, said anyone who attended the Club Chemistry nightclub in Canterbury from 5 March until 15 March should come forward for antibiotics and vaccination.“We’re expanding vaccination to anyone who’s previously been offered the prophylactic antibiotic,” he added. “These are proportionate steps to help us contain spread and we’re keeping that situation under review.”That will include students at the University of Kent and some at Canterbury Christ Church University, as well as sixth formers at the four schools and colleges with confirmed or suspected cases of meningitis

about 22 hours ago
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Lollipop people: share your experiences of the job

Lollipop people in Suffolk have become the latest neon-clad, road patrollers to don body cams amid a rise in abuse. We are looking to speak to lollipop people about their experiences on the job.The council has launched a six-week awareness campaign called “Lollipops Aren’t Just For Children” to remind drivers to slow down, be patient, and show respect at patrol points. The cameras have been used by school crossing patrols in Greater Manchester, Clacton and Basildon for similar reasons.Are you a lollipop person? Have things changed in recent years? What was the job like when you first took it on? Are there any particular incidents that stick out?You can share your experiences using this form

about 22 hours ago
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People aged under 25: are you still looking for a job after a year of unemployment?

Are you under 25 and still looking for a job after a year of unemployment? If so, we would like to speak to you.The latest official figures from the Office for National Statistics showed unemployment increased to 5.2% in the final quarter of 2025, the highest rate since the start of 2021. Young people have been bearing the brunt of this rise, with 16% of those aged 16-24 unemployed, nearly an 11-year-high.We are looking to speak to a range of young people including university graduates, school leavers who didn’t go on to higher education, those who took up apprenticeships and anyone else in between who has been out of a job, despite looking for work, for 12 months or more

about 22 hours ago
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NHS was ‘on brink of collapse’ during pandemic, Covid inquiry finds

The NHS “teetered on the brink of collapse” during the Covid pandemic and only managed to survive thanks to the “superhuman” efforts of healthcare workers, an official inquiry has concluded.In a damning assessment of how the UK’s healthcare systems dealt with the unprecedented pressure of the pandemic, the Covid-19 inquiry chair, Heather Hallett, said the impact of the virus was “devastating” due to the NHS being in a “parlous state” before the outbreak.She said Covid patients did not always receive the care they needed, with some diagnoses and treatments coming too late to save lives.“Healthcare systems coped with the pandemic, but only just,” said Lady Hallett, a former court of appeal judge. “On a number of occasions, they teetered on the brink of collapse and only coped thanks to the almost superhuman efforts of healthcare workers and all the staff who support them

about 24 hours ago
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‘She didn’t want that pain’: Paola Marra’s brother despairs of Lords block on assisted dying bill

Two years after Paola Marra, on the eve of her death, appealed to politicians to change the law on assisted dying, the terminally ill adults (end of life) bill is stuck in the House of Lords. For her brother, the second anniversary of her death will be spent protesting outside parliament.Marra died aged 53 on 20 March 2024. She documented her solo journey from north London to Dignitas in Switzerland in photographs and a short film by the photographer Rankin, released posthumously, as well as in a powerful interview with the Guardian.The Canadian-born former music industry and charity worker ended her life after suffering with terminal breast and bowel cancer

about 24 hours ago
cultureSee all
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Banksy has been unmasked (again). But does this major Reuters investigation actually tell us something new?

3 days ago
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Arts Council England must change or face ‘disaster’, culture department is told

3 days ago
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Jimmy Kimmel on Trump: ‘He uses his bones to feel things instead of his brain’

3 days ago
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Carnivàle revisited: is this HBO’s strangest show?

3 days ago
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‘We kicked Bono’s arse’: how we made Atomic Kitten’s Whole Again (with a little help from Kraftwerk)

4 days ago
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Gatz review – the Great Gatsby performed in eight and a half hours of attentive, immersive joy

6 days ago