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YouTube criticised after pulling out of UK TV audience measurement

about 7 hours ago
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YouTube has been criticised by the TV and advertising industry after suspending its participation in a key measurement system that compares viewership on the social media site with other streamers such as Netflix and TV broadcasters.YouTube’s owner, Google, has sent “cease and desist” letters to Barb, which publishes audience figures that are used as the UK industry standard, and Kantar Media, its research partner in the service.The decision came months after YouTube started to allow viewership of 200 of its channels on TV sets to be included in viewer measurements alongside broadcasters including the BBC, Sky, ITV and Channel 4.Google sent the legal letters blocking access to data to attribute viewing sessions to specific content creators citing a breach of its terms of service, according to the Financial Times, which first reported the story.“It does seem odd that YouTube has spent so much effort trying to convince advertisers that they are TV, and so gain the benefits of that reputation, but the moment there’s some TV-like scrutiny they go legal to avoid it,” said Lindsey Clay, the chief executive of Thinkbox, the TV body owned by ITV, Sky, Channel 4 and UKTV.

“If they want to be treated like TV they need to be transparent,” she added.YouTube makes almost $2bn (£1.5bn) in advertising revenues from content viewed in the UK, according to eMarketer.The move by YouTube – and rival Netflix – to be measured in the same way as traditional TV companies was seen as an attempt to attract more advertisers to its platform after it was announced last February.Simon Michaelides, the director general of ISBA, the body that represents UK advertisers, said: “Barb plays a significant role in the UK’s measurement ecosystem, enhanced by its collaboration with YouTube.

It is therefore disappointing that this service has been halted.“Cross-media measurement is inherently complex and brings challenges that we acknowledge.But we would hope for the benefit of advertisers that a resolution can be found.”Barb figures for December showed that the number of people watching YouTube in the UK on TVs, smartphones and tablets overtook the BBC’s combined channels for the first time.The figures are only based on a minimum of three minutes of viewing, which plays to the strengths of the vast amount of short-form YouTube content, with most broadcasters focusing on 15-minute viewing as being more representative of audiences watching longer shows.

Last year, YouTube said TVs had overtaken mobile phones and desktop computers as the main device for viewing the company’s content in the US,YouTube overtook ITV last year to become the UK’s second-most watched media service, behind the BBC,Google has said it does not believe the measurement service is representative of YouTube viewership, but the legal cease and desist requests relate to a breach of terms of service relating to its creator content,“YouTube has a long track record of providing access to third parties for research and reporting, and all third parties must respect the necessary terms of service and policies when using our application programming interfaces,” said a spokesperson for YouTube,“While the vast majority of our partners, companies and creators adhere to these guidelines, we will take action when these terms are violated, as was the case here.

”YouTube’s UK viewership is also measured by companies including Ipsos/Iris, while advertising metrics are measured by firms including Nielsen, ISBA’s Origin and AudienceProject,“We can confirm that the measurement service is paused per Barb’s recent announcement,” said a spokesperson for Kantar,“We will not be commenting on confidential client discussions further at this time,”Barb declined to comment,
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‘You’d be ashamed to bring someone here’: The struggling billionaire-owned high street that shows Reform’s road to No 10

Under blue skies and bunting, the whole of County Durham seemed to turn out for the young Queen Elizabeth II. They lined the streets in their thousands, waving flags and marvelling at the grand royal procession weaving past their newly built homes.It was 27 May 1960 and the recently crowned queen was officially opening the town of Newton Aycliffe on her first provincial tour after the birth of her third child, Andrew Mountbatten-Windsor, three months earlier. A 16-page commemorative pamphlet, priced at two shillings and sixpence, records the local Light Infantry buglers playing to the giddy crowd.The message was clear: Newton Aycliffe, a town built from scratch from the rubble of the second world war, heralded a new postwar Great Britain, a country that would give its people a modern, prosperous quality of life, free from the squalor of its bomb-scarred cities

about 12 hours ago
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Seven out of 10 UK mothers feel overloaded, research reveals

Seven out of 10 mothers in the UK feel overloaded and almost half have a mental health issue such as anxiety or depression, new research has revealed.The survey of mothers’ experiences in 12 European countries also found that most of those in Britain still do the majority of household tasks and caregiving work alone, and that the UK was among the worst for motherhood disadvantaging a woman’s career.The grim picture that emerged from the report, by the pan-European campaign group Make Mothers Matter, prompted calls for GPs and NHS maternity and health visiting services to routinely ask mothers about their mental wellbeing and provide much more help to those who need it.Make Mothers Matter surveyed 800 mothers in each of 12 European countries about the psychological impact of giving birth and dealing with the pressures of motherhood.It found that:71% of UK mothers feel overloaded – 4% more than the 67% European average47% of UK mothers suffer from mental health issues, including burnout, compared with 50% in Europe as a whole31% of UK respondents felt motherhood had a negative effect on their career, higher than the 27% average, with Ireland the highest on 36%However, it also found some measures by which mothers in the UK find it easier to balance work and caring

about 22 hours ago
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‘Keep slaying the dragon inside’: Simon Armitage pens poem for World Cancer Day

Cancer is a subject the poet laureate Simon Armitage has always shied away from. “I find it very daunting,” he said. “I’ve lost friends and family to cancer.”But when he was commissioned to write a poem to mark World Cancer Day, he was forced to confront the realities of the disease. “I think I saw part of my task as being slightly demystifying and maybe de-mythologising or de-demonising cancer a little bit to myself,” Armitage said

1 day ago
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Pressure grows on ministers to end secrecy over UK medicines deal with Trump

Ministers are under growing pressure to end the “secrecy” around the UK’s deal with the US over the cost of medicines, which critics claim is “a Trump shakedown of the NHS”.MPs from Labour and several opposition parties want the government to publish its impact assessment of the agreement it reached last month with Donald Trump’s administration.Under the deal the UK will pay more for new medicines and let the NHS spend more on life-extending medicines in return for British pharmaceutical exports to the US avoiding tariffs.The deal has prompted concern among health experts that it could cost the UK government and the NHS billions extra a year to fulfil those pledges by the end of the deal in 2035.A cross-party group of Labour, Liberal Democrat, Green and SNP MPs is meeting on Wednesday evening to discuss how to compel Wes Streeting, the health secretary, and Peter Kyle, the business and trade secretary, to publish the government’s assessment of how the deal could affect the UK

1 day ago
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Government row breaks out over plan to cut spending for PE in England’s schools

A row between government departments has broken out after the Department of Health and Social Care (DHSC) proposed cutting all its funding for physical education in schools.The DHSC is now intending to restore the funding despite insisting privately for weeks that it would end its contribution. Ministers are understood to have overruled the cuts, it emerged after the Guardian contacted the department.The Department for Education (DfE) is also planning cuts to PE from its own budget before changes in the next curriculum review. It is hoped that the changes – which will guarantee at least two hours of PE – will involve partnerships with sports bodies that will deliver some efficiencies

1 day ago
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George Harrison’s old house has an interesting backstory | Letters

Peter Bradshaw missed out an important cultural feature of Letchmore Heath (‘The Village of the Damned was shot here – then George Harrison bought a house’: our UK town of culture nominations, 23 January). Before Piggott’s Manor was sold to George Harrison, it was the preliminary training school of St Bartholomew’s hospital in Smithfield, London, where 18-year-old would-be nurses spent three months before being let loose on real patients – learning how to bandage, give bed baths and change bed sheets with the “patient” still in it (practising on each other), give injections (into oranges), present food in an appetising way and – most importantly – to clean.Following this three-month period, we spent the next two-and-three-quarter years on the wards (as a form of apprenticeship) doing actual nursing work of greater complexity and responsibility. A far cry from the major cultural shift of today’s nurse training spent in universities and on placements.Dr Liz Rolls-FirthCheltenham, Gloucestershire

1 day ago
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SpaceX mulls $1.5tn IPO timed to ‘align with Musk’s birthday and the planets’

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YouTube criticised after pulling out of UK TV audience measurement

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Amazon tells workers it will cut 16,000 jobs worldwide in second big wave of layoffs

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Are England missing a trick by not taking Joe Root to the T20 World Cup? | Taha Hashim

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