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Claims that AI can help fix climate dismissed as greenwashing

1 day ago
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Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report,Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector’s explosive growth of gas-guzzling datacentres, the analysis of 154 statements found,The research, commissioned by nonprofits including Beyond Fossil Fuels and Climate Action Against Disinformation, did not find a single example where popular tools such as Google’s Gemini or Microsoft’s Copilot were leading to a “material, verifiable, and substantial” reduction in planet-heating emissions,Ketan Joshi, an energy analyst and author of the report, said the industry’s tactics were “diversionary” and relied on tried and tested methods that amount to “greenwashing”,He likened it to fossil fuel companies advertising their modest investments in solar panels and overstating the potential of carbon capture.

“These technologies only avoid a minuscule fraction of emissions relative to the massive emissions of their core business,” said Joshi.“Big tech took that approach and upgraded and expanded it.”Most of the claims that were scrutinised came from an International Energy Agency (IEA) report, which was reviewed by leading tech companies, and corporate reports from Google and Microsoft.The IEA report – which devoted two chapters to the potential climate benefits of traditional AI – had a roughly even split between claims that rested on academic publications, corporate websites and those that had no evidence, according to the analysis.For Google and Microsoft, most claims lacked evidence.

The analysis, released during the AI Impact Summit in Delhi this week, argues the tech industry has misleadingly presented climate solutions and carbon pollution as a package deal by “muddling” types of AI.Sasha Luccioni, AI and climate lead at Hugging Face, an open-source AI platform and community, who was not involved in the report, said it added nuance to a debate that often lumped very different applications together.“When we talk about AI that’s relatively bad for the planet, it’s mostly generative AI and large language models,” said Luccioni, who has pushed the industry to be more transparent about its carbon footprint.“When we talk about AI that’s ‘good’ for the planet, it’s often predictive models, extractive models, or old-school AI models.”Green claims even for traditional AI tended to rely on weak forms of evidence that had not been independently verified, the analysis found.

Only 26% of the green claims that were studied cited published academic research, while 36% did not cite evidence at all,One of the earliest examples identified in the report was a widespread claim that AI could help mitigate 5-10% of global greenhouse gas emissions by 2030,The figure, which Google repeated as recently as April last year, came from a report it commissioned from BCG, a consulting firm, which cited a blogpost it wrote in 2021 that attributed the figure to its “experience with clients”,Datacentres consume just 1% of the world’s electricity but their share of US electricity is projected to more than double to 8,6% by 2035, according to BloombergNEF.

The IEA predicts they will account for at least 20% of the rich world’s growth in electricity demand to the end of the decade,While the energy consumption of a simple text query to a large language model such as ChatGPT may be as little as running a lightbulb for a minute, partial industry disclosures suggest, it rises considerably for complex functions such as video generation and deep research, and has troubled some energy researchers with the speed and scale of its growth,A spokesperson for Google said: “Our estimated emissions reductions are based on a robust substantiation process grounded in the best available science, and we have transparently shared the principles and methodology that guide it,”Microsoft declined to comment, while the IEA did not respond to requests for comment,Joshi said the discourse around AI’s climate benefits needed to be “brought back to reality”.

“The false coupling of a big problem and a small solution serves as a distraction from the very preventable harms being done through unrestricted datacentre expansion,” he said,The best public interest journalism relies on first-hand accounts from people in the know,If you have something to share on this subject, you can contact us confidentially using the following methods:The Guardian app has a tool to send tips about stories,Messages are end to end encrypted and concealed within the routine activity that every Guardian mobile app performs,This prevents an observer from knowing that you are communicating with us at all, let alone what is being said.

If you don’t already have the Guardian app, download it (iOS/Android) and go to the menu.Select ‘Secure Messaging’.Our guide at theguardian.com/tips lists several ways to contact us securely, and discusses the pros and cons of each.
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Developers will only bring us more car-dependent sprawl | Letters

It is disappointing to see the huge urban sprawl at Gilston, north of Harlow, described as rejecting “car‑centric models” (A new town for the 21st century?, 9 February).Big, ultra-low-density developments like this, far from rail-transit networks, are inevitably car-dependent, despite claims by their promoters. It takes more than building the primary schools necessitated by such schemes to get people out of their cars, especially as walks to school are extended by the very low densities secured by huge consumption of productive farmland.Nor should the developers be given credit for “mixed tenure” housing. They managed to get East Herts council’s aspirations for 40% “affordable” housing reduced to 23%, using cynical “viability” provisions in planning guidance that enable developers to demand high rates of return and so reduce their obligations to provide affordable housing

about 12 hours ago
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Health support needed to tackle joblessness | Letter

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about 12 hours ago
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Gen Z in the US: how are you feeling about your finances?

The US economy has been in a tailspin, from rising prices, changing trade policies and the impact of artificial intelligence on the labor market. Polls show many Americans believe their financial security is getting worse and it’s harder to afford major life goals.Young Americans are no exception. If you are aged 18-29 and live in the US, we’d like to hear from you about the state of your finances and your biggest money concerns.You can tell us about your money situation and concerns using this form

about 14 hours ago
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We joke that to afford a home in Australia we must wait for our parents to die. It feels like a deal with the devil | Fiona Wright

For years, whenever my friends and I have despaired of the housing market and our precarious place within it, we have eventually landed on the same dark joke: there’s nothing any of us can do until our parents drop off the perch.The median rent in Sydney – the city where I live, largely by dint of being born here – has just hit $800 a week, a sum that represents more than half of a median income, and well beyond what is defined as affordable. This is the system that we are living with, one in which housing is a commodity, an investment, a means to accrue and hold wealth, rather than a basic need and human right.In the past five years house prices have risen by nearly 50%, from what was already a record high. In the past month three of my closest friends – including one who lives alone – have been hit with rental increases of more than $100 a week

about 16 hours ago
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‘The kids don’t get days off. Nor should you’: my secret life as a paedophile hunter on the dark web

US undercover investigator Greg Squire can spend 18 hours a day befriending child sex abusers, to try to identify them and get justice for victims. He reveals the toll the work has taken on him Greg Squire can never forget the video that opened his eyes to what child sexual abuse could mean. It was a Sunday and he was at his home in New Hampshire, sitting out on his deck, his two young children running around, playing. This was 2008, about a year into Squire’s career as an agent for Homeland Security – he’d been a postman before this – and he reached for his laptop, checked his inbox and saw that the results of an email search warrant for a suspect had come in.He clicked on a video

about 20 hours ago
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Police ‘determined’ to target abusers who drive women to suicide but say they lack resources

Police are “determined to do more” to hold to account domestic abusers who drive victims to kill themselves, the National Police Chiefs’ Council has said.Assistant Commissioner Louisa Rolfe, the NPCC lead for domestic abuse, has said that “more posthumous investigations are taking place”, but that officers struggle with a lack of resources, adding that 20% of all crime relates to domestic abuse in most forces.National guidance had been changed, she said, with the NPCC’s research team going into forces to look at how it was being applied. That guidance, she said, had been adapted based on feedback from families, who had consistently raised concerns about police response.This included, Rolfe said, “officers too quick to assume, ‘well, it’s a suicide and therefore a case for the coroner, not an investigation to be had by policing’, too often assuming that the domestic abuse perpetrator was the primary next of kin, and therefore risking evidence being lost by, for example, returning personal property like phones to those individuals

about 24 hours ago
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UK interest rate cut likely in March as unemployment rate rises; youth joblessness to ‘increase significantly’ in coming months – as it happened

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Surging prediction markets face legal backlash in US: ‘Lines have been blurred’

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Claims that AI can help fix climate dismissed as greenwashing

1 day ago
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TikTok creator ByteDance vows to curb AI video tool after Disney threat

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Winter Olympics 2026: Team GB lose crunch men’s curling tie, Norway’s Frostad wins big air

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‘The whole spirit of curling is dead’: meltdown on the ice as ruckus rumbles on

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