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Apple reportedly cuts production of Vision Pro headset after poor sales

2 days ago
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Poor sales have reportedly forced Apple to cut production of the Vision Pro headset that it had hoped would herald a new era in “spatial computing”.The tech company also reduced marketing for Vision Pro by more than 95% last year, according to the market intelligence group Sensor Tower in figures first reported by the Financial Times.Apple continues to sell iPhones, iPads and laptops in the millions each quarter, but analysts say sales of Vision Pro headsets, which cost at least £3,199 ($3,499) each, have been sluggish.Apple has not released sales figures for the device, but the market research group International Data Corporation (IDC) estimates it will have sold only 45,000 in the last quarter of last year.IDC said Apple’s Chinese producer, Luxshare, had stopped production of the headset at the start of 2025, and Apple has not expanded direct sales beyond a select 13 countries.

Counterpoint Research has predicted a 14% reduction in annual sales of virtual reality headsets.The apparent failure of Vision Pro has echoes of the ill-fated Google Glass in 2013.Users were shunned as social pariahs or “glassholes”.Despite these setbacks tech firms are persisting with smart glasses.Apple is expected to release a cheaper version of Vision Pro later this year, but the emphasis now is on AI-enabled devices.

Reports in the tech press said Apple had paused its planned next iteration of virtual reality in favour of wearable AI devices.Mark Zuckerberg’s Meta is also expected to cut back on its plans for a “metaverse”, which includes its virtual reality Quest headsets.These are less advanced than Apple’s product but at £419 each are considerably cheaper and have cornered 80% of the market.Meta confirmed last month that it was “shifting some of our investments from metaverse towards AI glasses and other wearables”.Apple has refused to comment on the reports that it is scaling back virtual reality headsets.

If confirmed, the cuts to Vision Pro would represent a rare commercial flop for an Apple product.When it launched Vision Pro in 2023, Apple hoped the devices, which allow users to interact with apps using eye movements, would have the same success as Macs and iPhones.At the product launch Tim Cook, Apple’s chief executive, said: “Your surroundings become an infinite canvas … Vision Pro blends digital content into the space around us.It will introduce us to spatial computing.”But consumers balked at the price tag and reviewers complained that the devices were heavy, uncomfortable and little more than a gimmick.

There was also alarm when users were filmed wearing the headsets while driving.Even enthusiasts admit the headsets only have niche appeal and that the experience of wearing them can be isolating from other people.The limited number of apps available compared with phones and tablets is also thought to have limited interest in Vision Pro.Morgan Stanley’s tech analyst Erik Woodring summed up its problems.“We can say the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly,” he told the FT.

Apple says there are 3,000 apps available for Vision Pro headsets.That is a relatively small number compared with the proliferation after the launch of the iPhone in 2007.
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Demon Slayer economics: how the anime juggernaut became a saviour

An animated drama featuring hordes of carnivorous fiends might not sound like classic box office fodder, but that’s exactly what Demon Slayer: Kimetsu no Yaiba Infinity Castle proved to be in September.The film set new records for anime – Japanese animated films and series – making more than $70m (£52m) on its opening weekend in the US and £535m so far globally. To put that in context, Ghost in the Shell – an anime classic released in 1995 – made about £2m worldwide.In that 30-year period, anime has gone from an underground phenomenon to a saviour during one of the worst autumn box office slumps in recent memory. So how did we get here?Mitchel Berger, an executive vice-president and the head of theatrical at Crunchyroll – the specialist anime streaming service – was pleasantly surprised by the Demon Slayer mania

4 days ago
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The year of the self-mocking man sketch: ‘Dumb masculinity is very funny’

“I’m gonna miss toxic masculinity,” says the comedian Kiry Shabazz. “I feel like it’s going to be in a museum someday.”In the ensuing standup routine, Shabazz describes a fight with a friend who, like him, is “doing the work” to be a better person. He called the friend several unprintable names while acknowledging: “I’m only calling you that because culturally that’s how I know how to express myself.” The friend’s reply to the torrent of insults: “I hear you and I receive that

4 days ago
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‘An Arab in a post-9/11 world’: Khalid Abdalla’s one-man play about belonging comes to Australia

When British-Egyptian actor Khalid Abdalla farewelled the hit series The Crown and his character, Dodi Fayed, he knew he was saying goodbye to a role with a depth and significance well beyond merely a love interest for Princess Diana.“Dodi is one of the first Arab characters I can think of in the history of [western] film that you get to know and love, not fear,” says Abdalla, seated in his London home two years after the series ended. “And so, when he dies, you mourn him.”Glasgow-born Abdalla, 45, whose father and grandfather were leftist political dissidents in Egypt, well understood the cultural significance of fleshing out the character of Alexandria-born Fayed beyond the playboy of legend.He was also acutely aware of the political moment in which his portrayal was being presented

5 days ago
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Tension on the streets, the mushroom trial circus and a devastating terrorist attack – looking back on Australia’s turbulent 2025

Fires, floods, murders, a missing child and a massacre – 2025 in Australia brought some of the very worst news.Threaded through the year were themes that persisted from 2024 and will carry on into 2026 – the cost of living, interest rates, immigration debates, the housing crisis, global instability, AI and Aukus.And, of course, the effects of the climate crisis, the battle against it, and the battle against the battle against it.But the year also brought twisty tales, uniquely Australian moments and events that will change the nation for ever.A range of charges were brought under the Australian federal police’s special operation Avalite, targeting antisemitic behaviour

5 days ago
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The best films of 2025 … you may not have seen

There’s something almost self-fulfilling about Endless Cookie being an overlooked gem. The crudely animated Canadian documentary, directed by two half-brothers occupying separate worlds between Toronto and Shamattawa First Nation, lives in and finds its voice in the ellipses between typical narrative beats. A fart, a toilet flush, mumbling asides and the squabble of children sharing the same room as Seth Scriver (who is white) he interviews his Indigenous brother Pete are among the overlooked moments that are usually left on a cutting-room floor. But they resonate in Endless Cookie, like life refusing to be silenced in a surrealist self-portraiture that delights in colouring outside the lines. Institutional violence and neglect, intergenerational trauma and over-policing in Indigenous communities are all visible, but often kept at bay

6 days ago
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‘I once Bogarted a joint from a Beatle’: Stewart Copeland of the Police

Your 2025 album, Wild Concerto, stars birds and animals as soloists; what animal do you think best represents you, and why?The wolves of the Arctic Circle! Actually, no, no, no – the hyenas of the Skeleton Coast. Hyenas are very cool animals: they’re butt ugly, but they have extremely complex society, they’re very complex vocally, and they’re very strange animals. I don’t know whether I identify with them personally or not. OK, fuck that: let’s go back to the wolf, much more heroic.You’ve been touring your in-conversation show – what is the most common question you get from audiences?Someone always asks me about Spyro [1998 platformer Spyro The Dragon]

7 days ago
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End of the line for diesel fumes at London St Pancras as new trains arrive

about 5 hours ago
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Feeling the bite: is Greggs on a roll or is its expansion overbaked?

about 7 hours ago
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What happened after Tesla opened a diner in Los Angeles?

about 4 hours ago
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‘Just an unbelievable amount of pollution’: how big a threat is AI to the climate?

about 11 hours ago
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Jake Paul drops out of WBA cruiserweight rankings after loss to Anthony Joshua

about 4 hours ago
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Will Carlos Alcaraz prosper after split with coach as new tennis season looms?

about 11 hours ago