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Facebook tests charging users to share links in potential blow for news outlets

1 day ago
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Facebook is testing a system that charges users for sharing web links, in a move that could prove to be a further blow to news outlets and other publishers,Meta, the social media platform’s owner, said it is carrying out a “limited test” in which those without a paid Meta Verified subscription, costing at least £9,99 a month, can only post two external links a month,The test appears to involve a subset of Facebook pages and user profiles on Professional Mode, which includes features used by content creators to monetise their posts,News organisations are not included in the test.

However, the move could hit newsrooms and other media publishers as it may stop their users from sharing their content,Publishers already saw a huge fall in online traffic after a Meta decision in 2023 to de-prioritise news content and switch to featuring more videos and viral, short-form content,Facebook traffic to news sites had been recovering this year, but was down 50% in a year in 2024, according to some measures,The latest trial is part of a campaign to find ways of encouraging Facebook users to sign up to Meta Verified, which costs from £9,99 up to almost £400 per month per profile depending on the tier.

It offers extra account features and security.In screenshots shared by users, Facebook warns: “Starting 16 December, certain Facebook profiles without Meta Verified will be limited to sharing two organic [ie free] posts per month.Subscribe to Meta Verified to share more links on Facebook, plus get a verified badge and additional benefits.”David Buttle, the founder of media consultancy DJB Strategies, said Meta had been “in a deliberate retreat from news for several years”.“After withdrawing from publisher payments, and blocking news links entirely in Canada in response to regulation, it has made clear that news is no longer strategic,” he said.

“This latest experiment – which for now excludes publishers – reinforces a shift away from free distribution and towards monetising reach, as Meta looks to squeeze more value from legacy platforms.“This may be linked to its costly and widely acknowledged misstep in the metaverse, while now doubling down on AI.”A Meta spokesperson said: “This is a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers.”In January, Meta said it would “take a more personalised approach to political content, so that people who want to see more of it in their feeds can”.That move appears to have led to more news content appearing once again, according to analysis by Press Gazette and Similarweb.

It found that one of the biggest winners was the Express, owned by Reach.Facebook grew as a source of its social traffic by 26% in a year.The site made up 75% of all social traffic to the Express in March.
societySee all
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Stay at home if you have flu symptoms, experts urge amid fears of second surge

People should stay home over the Christmas period if they have symptoms of flu or Covid, experts have warned amid fears flu cases could see a second surge in the New Year.Flu levels appear to be plateauing, but it is too soon to say whether they have peaked, according to the UK Health Security Agency (UKHSA). As a result, experts are urging people to wash their hands regularly, make sure indoor spaces are well ventilated, get a free vaccination if eligible, and stay home where possible if symptoms develop.An average of 3,140 people were in hospital with flu each day by the end of last week, an increase of 18% compared with the previous week. At the same time last year, an average of 2,629 patients were in hospital, while in 2023 the number was 648

1 day ago
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Better to be online than on hold for a GP | Brief letters

As the sole parent of two disabled children who have lots of medical needs, I have found the new GP online booking system an immense improvement (Letters, 12 December). It is efficient and far less stressful for me. My inner‑city practice responds quickly. It is streets ahead of the old system where I was caller No 26 at 9am.Anne McLaughlinManchester Politicians of all stripes have condemned the resident doctors for striking for meaningful progress in getting their pay back to real-terms parity with that prior to the 2008 crash (Officials fear NHS will be hit hard after resident doctors reject latest offer, 15 December)

1 day ago
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Badenoch accused of making ‘deeply inaccurate’ claims about violence against women

Kemi Badenoch has been accused of weaponising violence against women and girls and using “dangerous” and “deeply inaccurate” claims in her response to the government’s plan to tackle the issue.In the House of Commons on Thursday, the safeguarding minister, Jess Phillips, introduced the government’s long-awaited strategy to tackle “the national emergency” of violence against women and girls, saying it did something “that none before it ever has” by making tackling it a priority across local and national government, the criminal justice system and the voluntary sector.Phillips told the Commons: “We are calling violence against women and girls the national emergency that it is. We are committing to halve these horrific crimes within a decade, and today we publish the strategy that sets us on that journey.”After the announcement of the strategy – which will focus on preventing radicalisation of young men, stopping abusers and supporting victims – the Conservative leader said plans to tackle misogyny in schools were being introduced only because “some people in Labour” watched the Netflix drama Adolescence, adding that the focus should be on “people, who come from cultures that don’t respect women, coming into our country”

1 day ago
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Boys to learn difference between porn and real life to tackle misogyny in England’s schools

Children as young as 11 who demonstrate misogynistic behaviour will be taught the difference between pornography and real relationships, as part of a multimillion-pound investment to tackle misogyny in England’s schools, the Guardian understands.On the eve of the government publishing its long-awaited strategy to halve violence against women and girls (VAWG) in a decade, David Lammy told the Guardian that the battle “begins with how we raise our boys”, adding that toxic masculinity and keeping girls and women safe were “bound together”.As part of the government’s flagship strategy, which was initially expected in the spring, teachers will be able to send young people at risk of causing harm on behavioural courses, and will be trained to intervene if they witness disturbing or worrying behaviour.Keir Starmer, announcing the strategy, said: “Every parent should be able to trust that their daughter is safe at school, online and in her relationships. But too often toxic ideas are taking hold early and going unchallenged

2 days ago
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Study finds 10% of over-70s in UK could have Alzheimer’s-like changes in brain

One in 10 people in the UK aged 70 and older could have Alzheimer’s-like changes in their brain, according to the clearest, real-world picture of how common the disease’s brain changes are in ordinary, older people.The detection of the proteins linked with the disease is not a diagnosis. But the findings indicate that more than 1 million over-70s would meet Nice’s clinical criteria for anti-amyloid therapy – a stark contrast to the 70,000 people the NHS has estimated could be eligible if funding were available.Experts, including those from Alzheimer’s Research UK, have said the findings from the first-ever population-based research into the disease have huge potential for early and accurate diagnosis.“High-quality studies like this are crucial to enhancing our understanding of how blood tests for Alzheimer’s could be used in clinical practice,” said David Thomas, the head of policy and public affairs at Alzheimer’s Research UK

3 days ago
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New flu strain putting severe pressure on healthcare across Europe, says WHO

An intense surge in flu cases driven by a newly dominant virus strain is sweeping across Europe, placing healthcare systems in several countries under severe pressure, the World Health Organization has said.The WHO said on Wednesday that at least 27 of the 38 countries in its European region were reporting “high or very high influenza activity”, with more than half of patients with flu-like symptoms testing positive in six countries including Ireland, Serbia, Slovenia and the UK.It said the flu season had begun roughly four weeks earlier than in previous years and urged populations to curb transmission by getting vaccinated, staying home if unwell, and wearing a mask in public if they had respiratory symptoms.The WHO said the new seasonal flu variant – A(H3N2) sub-clade K – was driving the infections, accounting for up to 90% of all confirmed flu cases in the European region, but added that there was no evidence it was causing more severe disease.Hans Henri Kluge, the WHO’s regional director for Europe, said: “Flu comes around every winter, but this year is a little different

3 days ago
technologySee all
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TikTok signs Trump-backed deal to avoid US ban

about 22 hours ago
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What will your life look like in 2035?

1 day ago
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Facebook tests charging users to share links in potential blow for news outlets

1 day ago
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AI boom has caused same CO2 emissions in 2025 as New York City, report claims

2 days ago
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Third of UK citizens have used AI for emotional support, research reveals

2 days ago
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From Nvidia to OpenAI, Silicon Valley woos Westminster as ex-politicians take tech firm roles

3 days ago