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Supermarkets hit by falling demand for nitrite-cured bacon due to cancer fears

6 days ago
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UK supermarkets have been hit by a “bacon backlash” as consumers fear that chemicals used to preserve it increase the risk of cancer.Campaigners against the use of nitrites in meat production claimed the fall in sales showed that a “consumer revolt” against the traditional, nitrite-cured form of bacon was gathering pace.At the same time, sales of nitrite-free bacon – made by firms such as Marks & Spencer, Waitrose and Finnebrogue – are rising, as bacon-lovers choose potentially safer alternatives.In 2016, the World Health Organization declared that processed meat, including bacon, was a cause of cancer, just like smoking and asbestos.Since then, the vast majority of bacon sold in the UK has still been treated with nitrites, to help maintain its pink colour.

But campaigners said “a dramatic market shift” was under way.Data collected by consumer analysts Worldpanel by Numerator and published by the Coalition Against Nitrites showed that the value of nitrite-cured bacon sales fell by 7.3% during the 12 weeks to 25 January compared with the same period the year before.Consumers bought £238.4m of such bacon in the most recent period, down £18.

7m from the £257m of rashers bought a year earlier.Conversely, sales of the nitrite-free alternative rose during that quarter to £9.4m, up 21.7% on the £7.8m in the same period a year earlier.

A campaign spokesperson said: “£18,7m has been wiped off nitrite-cured bacon sales in just three months,That’s not a fluctuation, it’s a consumer revolt,Shoppers … do not want additives in their food,”Prof Chris Elliott, a leading food safety expert who is part of the Coalition Against Nitrites, said: “Consumers are moving first, responding to the overwhelming scientific evidence linking nitrite-cured meats to cancer and the realisation that these chemicals simply don’t need to be used to make the bacon and ham that so many of us love to eat.

”Labour, Conservative, Green, Liberal Democrat and Democratic Unionist MPs and peers back the coalition’s campaign to persuade ministers to order the use of nitrites in meat to be phased out.Elliott added: “The use of carcinogenic nitrites is increasingly out of step with public expectations.This is no longer a fringe issue.It is a mainstream market correction, backed by cross-party political support.”However, the Food Standards Agency said the link between nitrites and health “remains inconclusive”.

Separate sets of figures from Worldpanel by Numerator and NIQ, another sales tracking company, also showed that total sales of nitrite-cured bacon had fallen to just over £1bn a year.According to Worldpanel by Numerator data, bacon sales fell by 4.9% year on year in the year to last November, down to a combined value of £1.03bn.However, sales of bacon containing no nitrites rose over the same period by 2.

9% to just over £31m.Rebecca Tobi, the head of food business transformation at the Food Foundation thinktank, said: “Declining sales of traditional cured bacon will be good for the nation’s health in the long term and the emergence of nitrite-free means that those who continue to eat bacon have a healthier alternative available.“A third of the meat we eat in the UK is processed, a figure that’s even higher in children, despite the very strong body of evidence linking processed meat to a greater risk of developing a number of chronic diseases, including bowel cancer.” “Nick Allen, the chief executive of trade body the British Meat Processors Association, said it was up to individual bacon producers to decide whether to use nitrites or not.“While nitrites play an important role in food safety, the ultimate decision on the amount used in different curing recipes rests not with the processors, but with the product brand owners.

Competing brands commission their own-label recipes, which can be quite varied.“There has been significant and ongoing work by processors to reduce nitrites in cured pork products.Our producers have, over several years, been implementing new methods to get nitrite use as low as possible without jeopardising public health.”
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Starmer attacks Badenoch and Farage over Iran war support U-turns at raucous PMQs

Keir Starmer has attacked Kemi Badenoch and Nigel Farage over their stance on the war in Iran, accusing both of U-turning on their support for Donald Trump.At a raucous prime minister’s questions, Starmer accused the leader of the opposition of making the “mother of all U-turns” and furiously trying to backpedal after on Tuesday she denied calling for the UK to join the US president’s war on Iran, after previously saying Starmer should do more to “stop the people who are attacking us”.Last week Badenoch repeatedly pressed Starmer on his decision not to launch offensive strikes to destroy missile bases, asking: “Why is he asking our allies to do what we should be doing ourselves?”On Wednesday, Starmer said: “If I’d asked her last week, her position would be, we support the initial strikes and we want to join the war. This week, she says, we don’t want to join the war. That is the mother of all U-turns on the single most important decision a prime minister ever has to take, whether to commit the United Kingdom to war or not

1 day ago
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UK junk food ad ban so diluted it may be largely ineffective, experts say

The junk food ad ban intended to curb childhood obesity will affect only 1% of the £2.4bn spent annually on advertising food and drink, and may prove a “paper tiger”, ministers have been told.The government has hailed the ban on advertising foods high in fat, salt and sugar before 9pm on TV and completely online, which came into force on 5 January, as a decisive and world-leading move that will remove 7.2bn calories from UK children’s diets every year.But it has been delayed, watered down and narrowed in scope so much after food industry lobbying that it will be “mostly ineffective”, research by the innovation agency Nesta has found

2 days ago
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Ministers must act more quickly on deepfakes to protect women and girls, Kendall says

Ministers need to act more quickly to combat fast-changing threats from technology such as deepfakes, the technology secretary has said, as she warned about the risks women and girls face online.Liz Kendall said on Monday that technology was developing at such a pace that it was outstripping the government’s ability to regulate it, even suggesting there could be regular annual reviews of regulations as happens at the budget.The technology secretary was speaking to the Guardian after hosting a roundtable with tech companies including Meta, Snapchat, Reddit, Match Group, Google, TikTok and OnlyFans, during which she urged them to do more to tackle online misogyny.She said: “It took eight years for [the Online Safety] Act to come in, and the technology has developed so rapidly it hasn’t kept pace. Every year MPs have a finance bill to deal with the budget

3 days ago
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Missing money, shipped chips and a 350,000% profit: key takeaways on AI ‘phantom investments’

A Guardian investigation has examined a series of massive AI investments announced by the government over the past two years, comparing what was promised with what has so far been delivered.The investigation centres on two companies backed by the chipmaker Nvidia and central to the UK’s AI plans, Nscale and CoreWeave.It has found that large, promised sums do not represent real investments into the UK’s economy, that new datacentres are not in fact new, and that a giant supercomputer set to be online later this year is still being used by a construction company in Essex.Here are some of the key details at a glance.The Guardian visited a site in Essex that is supposed to host “one of the most powerful AI computing centres ever built”, built by Nscale

3 days ago
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Lengthy US-Iran war would affect ‘lives and households of everybody’, says Starmer

Keir Starmer has said that a long-term US-Iran war would affect the “lives and households of everybody”, as the head of the AA advised motorists against making “non-essential” journeys.On Monday, oil prices surged past $100 (£75) a barrel for the first time since 2022, which will feed through to higher costs at petrol stations, and consumers will also be hit if energy costs push up inflation.Ministers are understood to be looking at ways to potentially mitigate the rising costs on energy bills – and are likely to come under pressure to cancel a planned 5p rise in fuel duty this autumn.Speaking as he launched the government’s community cohesion plan, Starmer said: “The job of government is obviously to get ahead, to look around the corner, to work with others, and the chancellor speaks to the governor of the Bank of England on a daily basis … assessing the risks, monitoring and talking to our international partners as well about what more we can do together to reduce the likely impact on people here and businesses here, of course.“But it is important to acknowledge that work is needed, because people will sense … that the longer this goes on, the more likely the potential for an impact on our economy, impact into the lives and households of everybody and every business

3 days ago
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Alba party to wind up and not contest Scottish election

The Alba party has announced that it will wind up and not field any candidates for the 2026 Scottish parliament election.The pro-independence party was formed in 2021 by the late Alex Salmond as a “new political force” but has been suffering from a sharp fall in membership and a financial crisis.Police Scotland has been investigating alleged “irregularities” in the party’s finances since May.Kenny MacAskill, who defected from the Scottish National party and succeeded Salmond as Alba leader, said the decision taken by the party’s ruling national executive committee on Sunday had been made “with considerable regret”.The Electoral Commission advised the party that, given its financial situation, it should either voluntarily de-register or face statutory de-registration

4 days ago
businessSee all
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British fintech Revolut gets full banking licence

1 day ago
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Porsche to cut more jobs after costly reversal of electric car strategy

1 day ago
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Aramco warns of oil market ‘catastrophe’ unless strait of Hormuz reopens soon

2 days ago
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Pipeline of new drugs to fight superbugs is ‘worryingly thin’, experts warn

2 days ago
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Trump’s re-election may have helped Albanese – but the US war in Iran is creating economic conundrums

2 days ago
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VW to cut 50,000 jobs by 2030 amid Trump tariffs and falling Chinese sales

2 days ago