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‘What to buy Dad for Christmas’: is retail ready for the AI shopping shift?

Christmas shopping – some love it, to others it’s a chore, and this year for the first time many of us will outsource the annual task of coming up with gift ideas to artificial intelligence.While traditional internet search, social media – especially TikTok and Instagram – and simply wandering a local high street will still be the main routes to presents for most this year, about a quarter of people in the UK are already using AI to find the right products, according to PricewaterhouseCoopers.For brands appealing to younger people, the revolution is well under way: the rival advisory firm KPMG says as many as 30% of shoppers aged 25-34 are using AI to find products, compared with 1% of those aged over 65.Asking a large language model (LLM) such as ChatGPT or Gemini what you should get your father-in-law – rather than typing “whisky” or “socks” into Google or DuckDuckGo – may seem a small change in habits. However, it marks a sea change for retailers accustomed to paying search engines to promote their listings

about 16 hours ago
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Travel firm Tui says it is using AI to create ‘inspirational’ videos

Tui, Europe’s biggest travel operator, has said it is investing heavily in AI as more people turn to ChatGPT to help book their holidays, including using the technology to create “inspirational” videos and content.The chief executive, Sebastian Ebel, said the company was investing in generative engine optimisation (GEO), the latest incarnation of search engine optimisation (SEO), to help push Tui to the top of results from AI chatbots including ChatGPT and Gemini.While traditional SEO relies on links and keywords to increase visibility in search engine results, GEO tries to increase recommendations via chatbots by ensuring a product is mentioned in the message boards, videos and other online datasets that the AI agents crunch to produce their answers.Ebel said connecting to large language models and social media companies would help Tui to grow. “By being part of their ecosystem, not depending on Google alone any more, [we are] going into the space where our customer is,” he said

about 17 hours ago
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US senator calls for insider trading inquiry over Trump donors buying $12m worth of shares

A senior Democratic senator is calling for an investigation into potential insider trading by fossil-fuel billionaires close to the Trump administration, after a Guardian investigation raised questions about an unusual share buying spree.Robert Pender and Michael Sabel, the founders and co-chairs of Venture Global, a liquefied natural gas (LNG) company headquartered in Virginia, bought more than a million shares worth almost $12m each, just days after meeting with senior Trump officials in March.The meeting included Chris Wright, the energy secretary, who days later granted the company an export license essential for its expansion plans in Europe, the Guardian reported last week.“Dirty oil and gas bucks are fueling the Trump administration, which should outrage all of us. This latest reporting portrays a pattern of pay-to-play donations and favorable actions by the administration,” said Jeff Merkley, senator for Oregon and senior member of the Senate appropriations and budget committees

about 17 hours ago
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William Hill owner Evoke considers sale or breakup after budget tax rises

Evoke, the London-listed gambling company that owns William Hill and the 888 online casino brand, has said it is considering a sale or breakup of the group, after warning of a £135m hit from tax increases announced in last month’s budget.In a statement to the stock market, the heavily indebted company said it had appointed bankers at Morgan Stanley and Rothschild to explore potential options to secure its future.The decision comes only four years after the business, then known as 888 Holdings, paid £2.2bn to buy William Hill’s network of 1,400 bookmakers, in an unexpected foray into bricks-and-mortar betting.Shareholders have since watched the value of the company plummet by more than 90% to less than £100m as of Wednesday

about 17 hours ago
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Archive, 1975: Iceland opens fire on British vessel

After the second world war Iceland began to gradually extend the fishing zone around its coastline. The first cod war began in 1958 when it proclaimed a 12-mile fishing zone, followed by the second cod war in 1972, which extended the limit to 50 miles. In October 1975 Reykjavik decided to further increase its protected waters to a 200-mile zone, effectively cutting off British and German fishers from their best catch. This led to the third cod war which saw violent clashes and rammings. The dispute ended in June 1976 when Britain recognised the 200-mile limit

about 17 hours ago
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Rachel Reeves’s test from the bond markets starts now

Good news for Rachel Reeves: the cost of government borrowing has fallen a bit relative to the US and eurozone countries. Better news: the chancellor may have something to do with it. Better still: some economists think there’s more to come.Let’s not get carried away, though. The UK is still paying a painful premium on its borrowing costs, as the Institute for Public Policy Research thinktank illustrates

1 day ago
technologySee all
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Trump clears way for Nvidia to sell powerful AI chips to China

1 day ago
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AI researchers are to blame for serving up slop | Letter

1 day ago
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EU opens investigation into Google’s use of online content for AI models

1 day ago
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Australia launches a social media ban – and is AI a bubble about to pop?

1 day ago
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‘I feel it’s a friend’: quarter of teenagers turn to AI chatbots for mental health support

2 days ago
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Social media use damages children’s ability to focus, say researchers

3 days ago

Festive treats: Adriann Ramirez’s recipes for pumpkin loaf and gingerbread cookies

2 days ago
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As a self-proclaimed America’s sweetheart (Julia Roberts isn’t using that title any more, is she?) who moved to the UK nearly 10 years ago, there are a few British traditions and customs that I have adopted, especially around Christmas time,However, there are also a few American ones that I hold on to staunchly: one is the pronunciation of “aluminum”, and another is the importance and beauty of a soft cookie,In both of these easy but delicious bakes to share, I use spice and heat to balance the usual sweetness with which the season can often overload us,Prep 5 min Chill 1 hr Cook 50 min, plus cooling Makes 10-12520g plain flour, plus extra for dusting 8g cocoa powder 8g ground ginger 3g ground cloves 5g ground cinnamon 3g aleppo pepper 4g coarsely ground black pepper 7g table salt 3g bicarbonate of soda 225g soft unsalted butter 175g caster sugar 1 large egg (60g) 77g treacle 77g pomegranate molasses 40g golden syrupFor the icing120g icing sugar 30g waterWhisk the first nine ingredients in a bowl and set aside,Either in the bowl of a stand mixer or using a handheld mixer, beat the butter for a few minutes until light and creamy.

Scrape down the bowl, add the sugar and mix for four minutes more, until properly whipped.Add the egg and mix in well, continuously scraping down the sides of the bowl to ensure everything is well combined.Add the treacle, molasses and golden syrup, and mix again.Add the dry mix, combining until a dough forms.Shape the dough into a rectangle, then wrap in clingfilm and refrigerate for an hour.

Take the dough out of the fridge and let it sit for five to 10 minutes.Lightly dust the dough with flour, then roll it out so it’s roughly a third of an inch/1cm thick.Use cookie cutters to stamp out whatever shapes you fancy – gingerbread people, say, or you could even use a patterned roller.Re-roll any scraps and cut out some more.Transfer the cookies to a baking tray lined with baking paper, keeping them spaced at least 5cm apart.

Bake at 180C (160C fan)/350F/gas 4 for 11-13 minutes, until the edges are firm, and the cookies slightly darken, but still seem a little soft.Leave to sit for 10 minutes.Meanwhile, whisk the icing sugar and water to make a glaze.While the cookies are still warm, brush them with the glaze, then leave to set.The cookies will keep in an airtight container for a week.

Prep 5 min Cook 1 hr 10 min Makes 1 x 30cm loaf cake, to serve 7-10425g pumpkin puree 375g soft dark brown sugar2 tsp vanilla extract 275g vegetable oil 4-5 eggs (250g) 350g plain flour 1 tbsp ground ginger 1 tsp ground cinnamon 1 tsp ground cardamom ½ tsp mixed spice 10g bicarbonate of soda 8g baking powder 10g table saltFor the spiced lemon icing250g icing sugar 1 tsp ground cinnamon ¼ tsp ground turmeric Juice of 1 lemonIn a medium bowl, whisk the pumpkin puree, brown sugar, vanilla and oil.Add the eggs and mix again until emulsified.In a second bowl, whisk the flour, spices, bicarb, baking powder and salt.Fold the wet ingredients into the dry ingredients, being careful not to over-mix, because that will result in a tougher sponge – the batter doesn’t have to be totally smooth, but you don’t want any clumps of flour.Transfer to a 30cm loaf tin.

Heat the oven to 180C (160C fan)/350F/gas 4.Bake the loaf for 50-55 minutes, until a skewer inserted into the centre comes out clean; start checking from the 50-minute mark.Leave the loaf to coolcompletely in its tin before turning out.To make the spiced lemon icing, whisk the icing sugar, spices and just enough lemon juice to make a thick icing.Once the cake is cool, slather on the icing and leave to set.

This will keep for five days once iced, or seven days uniced and wrapped.Adriann Ramirez is head of pastry at Finks, which has just opened Finks at Clissold House, London N16