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Italy investigates beauty brands over concerns about young girls’ mental health

about 10 hours ago
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Italian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “covert marketing strategies” to sell beauty products to young girls that might be fuelling an unhealthy skincare obsession known as “cosmeticorexia”,The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10,“These practices are linked to the broader issue of ‘cosmeticorexia’ – an obsession with skincare among minors,” the authority said,The cosmetics brands, which are both owned by the French luxury group LVMH, appeared to have adopted a “particularly insidious marketing strategy”, it said,This involved using “very young micro-influencers who encourage the compulsive purchase of cosmetics among young people, a particularly vulnerable group”.

The watchdog said that its officials, with the help of the Italian financial police, had carried out inspections at the premises of Sephora Italia and other LVMH offices on Thursday.Upmarket beauty brands aimed at women have surged in popularity among very young social media users, creating a phenomenon known as “Sephora kids” – a catch-all phrase for the intense attachment between preteen children and high-end beauty products.The trend is driven by skincare content produced by beauty influencers – many of whom are tweens and teens themselves.Apps such as TikTok and Instagram are filled with videos of young girls and teenagers talking about skincare and makeup.Sephora has previously sought to distance itself from this trend.

Artemis Patrick, the chief executive of Sephora North America, stated in a 2024 interview that “we do not market to this audience”.The trend has met a backlash from dermatologists who argue that children do not require beauty products and this early focus on appearance can create anxiety over how their skin looks.Children’s skin is more sensitive, and exposing it to unnecessary chemicals increases the risk of irritation and sensitisation later on, they say.Cosmeticorexia refers to an obsession with achieving “flawless” skin that can lead to excessive, age-inappropriate or compulsive use of cosmetic products.“The investigations were opened over concerns that important information – such as warnings and precautions for cosmetics not intended for, or tested on, minors – may have been omitted or presented in a misleading manner,” said the regulator.

While not illegal to sell such products to underage customers, the regulator said: “The frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health.”LVMH said that it, Sephora and Benefit would “fully cooperate with the authorities” but declined to comment further.“All the companies reaffirm their strict compliance with applicable Italian regulations,” it added.
politicsSee all
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Social media has led to a ‘complete rewiring of childhood’, says minister – UK politics live

Josh MacAlister, the minister for children and families, said there has been “a complete rewiring of childhood” over the last decade due to social media and screen time.Speaking on the new government guidance for parents of young children, he told ITV’s Good Morning Britain: “We’re trying to help create some new social norms.“There’s no judgment. It’s much easier to say these things than it is to do them, I appreciate.”That’s all from us on the UK politics blog, thanks for following along

about 11 hours ago
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Cabinet Office to ask Mandelson to provide messages from personal phone

Peter Mandelson will be asked to supply messages from his personal phone as part of the investigation into his appointment as Keir Starmer’s ambassador to the US.In February, MPs forced the government to commit to publishing tens of thousands of documents after a controversy erupted over the prime minister’s awareness of the former peer’s links to the convicted child sex offender Jeffrey Epstein before he was given the prestigious posting.The Cabinet Office is working to obtain as much information as possible about the process, according to No 10 sources. Mandelson has not yet been asked to hand over messages but will be told to provide everything he holds within the scope of the humble address, the parliamentary procedure that can be used to try to force the release of correspondence.On Friday, the Times reported that Mandelson had handed over his work phone after being sacked as US ambassador because of his close friendship with the late financier, but said the Cabinet Office had not asked for messages on his personal device

about 14 hours ago
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Billy Bragg calls for big turnout at London march against far right

Billy Bragg has encouraged people to send a clear message to those seeking to divide the country by turning out to support what is expected to be the biggest multicultural march in UK history on Saturday.Speaking to the Guardian before the Together Alliance’s march against the far right in central London, the musician and political activist said participants hoped to “send out a message to our fellow citizens that we are willing to take a stand against [the politics of hate] being imported into the UK”.The event, which is expected to draw hundreds of thousands of people, is supported by a wide range of celebrities, including the actors Christopher Eccleston, David Harewood, Lenny Henry, Steve Coogan, Toby Jones, Lolly Adefope and Maxine Peake, the musicians Paloma Faith, Charlotte Church, Brian Eno and Beverley Knight, and the comedian James Acaster.Dozens of coaches will leave from across the country on Saturday morning – including 10 from Manchester alone – to begin marching from Park Lane to Trafalgar Square at midday.Two stages – one on Whitehall for speeches and one in Trafalgar Square for music, which are both free to attend – will feature cross-party speakers and award-winning musicians, including Self Esteem, Jessie Ware, Katy B, Joy Crookes, UB40, Fontaines DC, the Charlatans and Hot Chip

about 17 hours ago
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Rachel Reeves urged to raise taxes on companies profiting from war on Iran

Rachel Reeves is being urged to raise taxes on businesses generating “windfall” profits linked to the US-Israel war on Iran to fund emergency cost of living support for UK households.With the government under pressure to respond, a group of leading charities, campaigners and trade unions said the chancellor could raise billions by taxing “excess profits” linked to the conflict.In an open letter to Keir Starmer and Reeves, the organisations – including Greenpeace UK, the National Education Union and Tax Justice UK – said energy companies, banks, agricultural commodities businesses, defence companies and tech firms stood to financially benefit from the economic fallout.Urging Labour to strengthen its existing North Sea energy windfall tax and to introduce new levies for firms in these other sectors, the group said the extra revenue for the exchequer could be used for emergency cost-of-living support and to invest in the future resilience of the UK economy against energy shocks.“We urge you to make this crisis a turning point for the UK

1 day ago
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PM rejects ‘far-fetched’ scepticism about Morgan McSweeney phone theft

Keir Starmer has said it is “far-fetched” to suggest that the theft of his former chief of staff’s mobile phone is somehow connected to a subsequent push for the release of documents relating to Peter Mandelson’s appointment as US ambassador.Downing Street has come under pressure to say whether key messages between Morgan McSweeney and the former ambassador were lost after it emerged that the government-issue phone was stolen last year.Kemi Badenoch had “raised an eyebrow” in relation to accounts about the theft, a spokesperson for the Conservative leader said on Wednesday. The Labour MP Karl Turner, who has clashed with the government over jury trial legislation and was a critic of McSweeney’s role, said on X on Wednesday night that he did not believe the phone was stolen.The prime minister responded to the claims on Thursday morning, saying: “The phone was stolen

1 day ago
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David Winnick obituary

For much of his career, David Winnick, Labour MP for 42 years – representing Walsall North for 38 of them – was a dogged parliamentarian, originally of the Tribunite left and never aspiring to ministerial office. Yet he will be best remembered for an act of singular courage when he succeeded in defeating the plans of the Blair government in its Iraq war-era attempt to hold terrorist suspects for up to 90 days without charge.Winnick, who has died aged 92, had supported the invasion of Iraq in 2003, but took his stand on civil liberties grounds and, much to the aggravation of ministers, led the charge against the prolonged detention proposal in the Commons in 2005 – and then in the home affairs committee against a further attempt by the subsequent Brown administration to hold suspects for 42 days. Winnick’s successful amendment limited the term to 28 days; the vote against the terror bill was the first defeat for the Labour goverment, nine years after taking power.Winnick’s stand was of a piece with his concern for civil liberties – he also opposed the plans to introduce identity cards – but he was no pacifist

1 day ago
businessSee all
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Ministers should ‘start doing stuff’ to help farmers and cut fuel costs, says Asda boss

about 11 hours ago
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‘It’s fired people up’: support grows, including within Labor, for new gas tax to curb wartime profits

about 12 hours ago
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Blink and miss: Trump’s tactic of threats first and U-turn later is proving stale in Iran war

about 12 hours ago
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UK car production falls 17% as industry warns of ‘worrying’ decline

about 14 hours ago
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Almost half a million Lloyds customers had personal data exposed in IT glitch

about 14 hours ago
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Five firms including Autotrader and Just Eat investigated over fake review failings

about 15 hours ago