Grok AI: what do limits on tool mean for X, its users and UK media watchdog?

A picture


Elon Musk’s X has announced it will stop the Grok AI tool from allowing users to manipulate images of people to show them in revealing clothing such as bikinis.The furore over Grok, which is integrated with the X platform, has sparked a public and political backlash as well as a formal investigation by Ofcom, the UK’s communications watchdog.Here is a guide to what X’s announcement means for the social media platform, its users and Ofcom.The social media platform said on Wednesday it had implemented “technical measures” to stop the @Grok account on X from allowing the editing of images of real people so that they appear to be in revealing clothing such as bikinis.Before this, users had been able to ask @Grok to manipulate images, with the results being published on the platform.

X said this restriction would apply to all users, including paid subscribers to X.There are about 300 million monthly users of X and up to 2.6 million subscribers.The platform also said the ability to create and edit any images at all via the @Grok account would be limited to subscribers.This means individuals who attempt to break the law or X’s policies can be more easily traced.

X is introducing further limits for specific countries that fold in the Grok button inside X and the Grok app, which is owned by X’s parent company, xAI.It is limiting the ability of users in certain jurisdictions to generate images of real people in bikinis, underwear and similar clothing via @Grok and the Grok button inside the app if such behaviour is illegal in those countries.This is a process known as geoblocking and is expected to apply to the Grok app as well.Distributing intimate images of people without their consent, known colloquially as “revenge porn”, is illegal in the UK, so geoblocking will be applied in this jurisdiction at least.Prior to Wednesday, the @Grok account on X said it had switched off its image creation function for non-subscribers – the vast majority of its user base.

However, this was criticised by the UK government because this indicated the digital undressing of women and children could still be carried out by paying subscribers,The Grok app appeared to be unaffected,This latest announcement is the first statement by X on the matter since 4 January,It goes into greater detail than the @Grok message, making clear there will be sweeping restrictions across the @Grok account and the Grok button inside the X app, with the separate Grok app also expected to be included,A Downing Street source described the move as a “vindication” for the prime minister.

Keir Starmer has called the flood of stripped images “disgusting” and “shameful”.The UK tech secretary, Liz Kendall, said she welcomed the move but still expected the facts behind what happened to be “fully and robustly established” by an ongoing investigation by Ofcom into X’s behaviour.Last week the government said it would support Ofcom if it decided to use the full suite of its powers under the UK’s online safety laws, including a UK-wide ban of the platform.Yes.A ban was always the nuclear option under the Online Safety Act (OSA) and is supposed to be reserved for serious, ongoing breaches of the law.

X appears to have addressed this with its announcement.“If the technical measures that X has taken work then banning the platform is reduced as a possibility,” says Lorna Woods, a professor of internet law at the University of Essex.Ofcom released a statement on Thursday saying it was still investigating X, which means it can still be punished.“This is a welcome development,” the regulator said of the changes.“However, our formal investigation remains ongoing.

We are working round the clock to progress this and get answers into what went wrong and what’s being done to fix it.”X remains under investigation for the circumstances around the intimate image torrent, which started in December and accelerated after Christmas.Ofcom is focusing on whether X has breached the act in the following ways: failing to assess the risk of people seeing illegal content on the platform; not taking appropriate steps to prevent users from viewing illegal content such as intimate image abuse and child sexual abuse material; not taking down illegal material quickly; not protecting users from breaches of privacy law; failing to assess the risks X may pose to children; and not using effective age checking for viewing of pornography.If it is found to have breached the act under those circumstances, X still faces the prospect of a fine of up to 10% of global turnover or being forced to take specific steps to comply with the OSA.This is Ofcom’s highest-profile investigation yet, so it could fine X to send an example to others if it is found to have been in breach of the act.

Alternatively, it could decide that X is now in compliance with the act and move on, as it did with Snapchat on Thursday.Ofcom announced it had raised concerns that the platform had failed to carry out an adequate risk assessment related to illegal content appearing on the site.It said Snapchat had addressed its concerns as part of the enforcement process, made changes, and it had decided that no further action would be taken.Nonetheless, if X is found to have breached the act, Ofcom may feel the need to issue a fine as a precedent.
sportSee all
A picture

Tension at the tennis: inside the high-stakes world of racket stringing

Underneath Rod Laver Arena, a group of tennis specialists cut and twist and weave – intently focused on their preparation for the action on the blue court a few metres above their heads.In the lead-up to the Australian Open, these experts maintain a consistent workload, training their muscles and technique, ready to peak as if they were the athletes taking to the courts themselves.But they won’t step on the court – their unique domain is tennis rackets. Racket stringing, specifically, and as the Yonex string team leader, Jim Downes, has learned over his 30-year stringing career, “It’s a high demand job.”The world’s top tennis players are, unsurprisingly, “very particular” about how their rackets are strung, Downes says, referring to how tight or loose the strings that crisscross the frames are pulled

A picture

Canada cleared of US allegations they rigged skeleton qualifying for Winter Olympics

Canada’s skeleton team have been cleared of allegations they rigged a qualifying event for the Winter Olympics and denied rival athletes the chance to qualify for next month’s Games.USA’s Katie Uhlaender, a five-time Winter Olympian in skeleton, accused the Canadian team of deliberately pulling four of its six athletes from a race in Lake Placid, New York, last weekend in order to make it harder for athletes from other countries to qualify. The reduced field meant fewer qualifying points were available and Uhlaender, who won the event, did not secure her place at this year’s Milano Cortina Games in Italy. Uhlaender claims Joe Cecchini, the head coach of Canada’s skeleton team, told her he had come up with the scheme.However, the International Bobsleigh & Skeleton Federation (IBSF) said it would take no action after investigating the allegations

A picture

The secret is out: how Australian Open helped usher in three-week slam festivals

Grand slam qualifying used to be an oasis for tennis hipsters but a game of one upmanship between the Australian and US Opens has set the standard for spectacular lead-in weeksDuring the early days of the US Open singles main draw last year, the tournament director, Stacey Allaster, was holding court with a small group of journalists in a suite overlooking Arthur Ashe Stadium. Much of the discussion centred on the revamped mixed doubles tournament, which had dominated the tennis discourse for days. With a smile, Allaster explained the amount of work that had gone into the event and cited the final attendance numbers for the week it was held. The US Open, she asserted, is now a three-week event.For many years, the traditional grand slam fortnight was preceded by a nondescript week of preparation

A picture

Each NFL playoff team’s fatal flaw: the Bills’ run defense to the Sam Darnold problem

The eight remaining teams all have elements of brilliance. But they also have weaknesses that could send them crashing out of the postseasonDefending the run has long been a sore spot for the Bills – they finished the season 25th in defensive rush success rate. Inside, they lack mass, and are too easily pushed around by teams committed to a smashmouth approach. Outside, they struggle with discipline and technique. Against Jacksonville last weekend, both fell apart

A picture

Raducanu stunned by wildcard Preston in Hobart after tough Australian Open draw

Emma Raducanu ended her preparations for the Australian Open with a miserable 6-2, 6-4 defeat by Taylah Preston, a 20-year-old Australian wildcard, in the quarter-finals of the Hobart international.As the top seed in Hobart, a small WTA 250 tournament, Raducanu had entered with a real opportunity to compete for an elusive second career WTA title since her win at the US Open more than four years ago. Instead, the challenging rainy conditions were seemingly all it took to unsettle the Briton, who put in a dismal performance on Thursday evening. Her defeat against Preston, the WTA No 204, is her fourth-worst defeat by ranking since 2021.On a day of frustrating rain delays, the players were only on court for about 10 minutes before they had to return to the locker room with Raducanu trailing 1-2

A picture

Sports piracy explodes in UK with 3.6bn illegal streams and rise of black-market bookmakers

The number of illegal streams of sports events in Britain has more than doubled to 3.6bn in the past three years according to a new report, which provides a stark illustration of the challenge facing broadcasters and leagues in combating piracy.The Campaign for Fairer Gambling’s national 2024-25 report also highlights that there is a symbiotic relationship between sports piracy and unlicensed gambling, with 89% of illegal streams in this country featuring adverts for black-market bookmakers.Illegal betting has exploded over the past four years with unlicensed operators earning £379m in the first half of 2025, giving them 9% of Britain’s £8.2bn online gambling marketplace, a huge increase on their 2% market share in 2022