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YouTube most popular first TV destination for children, Ofcom finds

1 day ago
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Children are now heading to YouTube from the moment they turn on the television, in the latest sign of the video platform’s migration from the laptop to the living room.YouTube is the most popular first TV destination for generation Alpha, according to a comprehensive survey of the UK’s viewing habits by Ofcom, the communications regulator.One in five young TV viewers aged from four to 15 turned straight to the platform last year.The survey showed Netflix close behind.While BBC One was in the top five first destinations, children were just as likely to choose BBC iPlayer.

YouTube’s increasing presence on televisions is not just down to the very young.In a gradual cultural shift, viewers aged 55 and over watched almost twice as much YouTube content last year as they did in 2023, up from six minutes a day to 11 minutes a day.An increasing proportion of that – 42% – is viewed through a TV set.Overall, viewers spent an average of 39 minutes a day on YouTube in 2024.The platform is now the second most-watched service in the UK, behind the BBC but ahead of ITV.

Those aged 16 to 24 watched just 17 minutes of traditional, live television a day last year.Only 45% of them tuned into any broadcast TV in an average week, down from 48% in 2023.YouTube has evolved to become a closer competitor for traditional broadcasters.Half of the platform’s top-trending videos now resemble the content of mainstream broadcasters, including long-form interviews and gameshows.The rise of YouTube is presenting a major challenge for public service broadcasters such as the BBC, ITV and Channel 4, who have to decide how much of their content to place on the platform.

While doing so helps them reach new and younger audiences, YouTube also takes a huge chunk of advertising revenue.There is also a risk that putting shows on YouTube ensures viewers spend less time on a broadcaster’s own platforms.“Public service broadcasters are recognising this shift, moving to meet audiences in the online spaces where they increasingly spend their time,” said Ed Leighton, Ofcom’s interim group director for strategy and research.“But we need to see even more ambition in this respect to ensure that public service media that audiences value survives long into the future.”Ofcom has already told “endangered” broadcasters they should work with YouTube to place more of their content on the platform, but it has also said this must be done “on fair commercial terms”.

Michael Grade, Ofcom’s chair and a former head of Channel 4, said ministers should look at new laws forcing YouTube to give content from Britain’s public service broadcasters more prominence.Sign up to Headlines UKGet the day’s headlines and highlights emailed direct to you every morningafter newsletter promotionChannel 4 has gone the furthest in placing its content on YouTube.Executives insist it is only helping them reach new viewers, rather than cannibalising its own platforms.ITV also announced a new deal with YouTube at the end of last year.While there is a live debate within the BBC over how much content to place on YouTube, more of its coverage is set to be featured on the site.

Deborah Turness, the head of BBC News, told staff this week that the head of the corporation’s new AI department would also be responsible for “driving growth off platform with a focus on our YouTube strategy and younger audiences”.The amount of time people are watching video content every week is holding steady.Overall, the average person watched four hours, 30 minutes a day at home last year, just a minute less than the previous year.Content from traditional broadcasters still accounts for most viewing, making up 56% of the total.However, the proportion has fallen significantly, from 71% in 2018.

YouTube is also the most popular online audio service, used by 47% of UK adults each week, followed by Spotify, used by 36%.Podcasts are now increasingly streamed on YouTube – a sign of its impact right across the media.
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Shell profits down nearly a third after drop in gas prices

Europe’s tumbling gas prices caused profits at Shell to slump by almost a third in the last quarter after denting the earnings in its gas trading business.Gas prices in Europe fell by almost a fifth between April and June this year after a sudden ceasefire forged between Iran and Israel eased fears that gas deliveries via the strait of Hormuz might be disrupted by conflict.The biggest weekly slump in gas prices in almost two years helped to dent Shell’s adjusted earnings for the second quarter, which fell by almost a third from last year to $4.26bn (£3.22bn)

about 5 hours ago
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Co-op expands its ‘food on the go’ offering with 15 new bitesize stores

The Co-op is to challenge takeaway outlets such as Greggs, Pret a Manger and Subway with plans for hundreds of small food shops selling hot pizza, fried chicken and sandwiches.The first Co-op On The Go store opens in Solihull, near Birmingham, on Thursday and 14 more are planned this year, including five in London.They will sell ready meals, such as pizzas and lasagne to heat up at home, alcoholic and soft drinks, and essentials such as toothpaste and loo roll alongside staffed hot food counters and food in heated cabinets.At between 600 sq ft and 1,000 sq ft, the stores will be about a quarter of the size of a typical Co-op but unlike many convenience stores they will not sell cigarettes or vapes. However, the company has developed 35 new products for the new format, such as all day-breakfast meal pots and smoked salmon, egg and spinach pots

about 9 hours ago
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Queensland Productivity Commission argues construction industry ‘reset’ needed to fix housing crisis and deliver Olympics

Queensland’s Productivity Commission has flagged a broad construction industry “reset” that could threaten existing enterprise bargaining agreements, arguing it may be required if the state is to build its way out of a housing crisis – and host the Olympics.The commission released an interim report on Thursday into improving productivity in the construction sector that called on the Queensland government to permanently remove so-called “Best Practice Industry Conditions” (BPICs) from its procurement policy.Adopted under the previous Labor government in 2018, BPICs outlined construction union workers’ pay and conditions for all major state projects. Union proponents claim BPICs improved safety and lifted standards and created apprenticeship opportunities for women and Indigenous workers – industry opponents complained it led to cost blowouts and worksite shutdowns.Sign up: AU Breaking News emailThe Liberal National party deputy premier, Jarrod Bleijie, hit pause on BPICs in November until the re-established Productivity Commission completed its building industry review

about 12 hours ago
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Tax rises in autumn would force our prices up, retailers tell Reeves

Rachel Reeves has been warned by Britain’s biggest retailers that tax rises in her autumn budget could trigger higher shop prices, hitting household incomes and the economy.With high street chains closing stores and cutting jobs, the British Retail Consortium (BRC) said two-thirds of finance directors predicted there would be further price increases over the next year, even before any rise in tax in the autumn budget.Iceland, Poundland and New Look were among major retailers to announce store closures in recent months, amid business warnings over the impact of tax rises in the chancellor’s first budget.A survey of retail industry finance directors by the BRC, which represents more than 9,000 stores that employ 300,000 workers, found that 85% had raised prices in response to measures brought in since Labour came to power in 2024.Helen Dickinson, chief executive of the BRC, said a fresh round of tax increases would force retailers to push up prices further and leave many households struggling to cope

about 17 hours ago
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Labour says firms will be penalised for late payments to suppliers

Keir Starmer has warned businesses who persistently delay payments to their suppliers that it is “time to pay up” as the government prepares to impose fines and penalties on repeat offenders.In what Labour has billed as the toughest crackdown on late payments in a generation, the business secretary, Jonathan Reynolds, will say on Thursday that the changes will slash a cost to the economy that has escalated to £11bn a year.As many as 38 businesses shut down each day partly owing to late payments, the government said, hurting tradespeople, shopkeepers, startup founders and family-run firms.The planned changes will include handing the small business commissioner powers to impose fines, potentially worth millions of pounds. Established in 2016 to tackle late payments, the watchdog will also be able to carry out spot checks, verify claims and impose deadlines to clear a backlog of disputes

about 18 hours ago
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Divided Fed leaves interest rates unchanged despite Trump pressure

The US Federal Reserve left its benchmark interest rate unchanged on Wednesday, even amid intense pressure from Donald Trump to lower rates.Despite an onslaught of attacks from the White House against the Fed, officials at the central bank said that economic “uncertainty” remains too high to lower rates.But two of the Fed’s governors voted against the decision – the first time that multiple governors have voted against the majority since 1993. Governors Christopher Waller and Michelle Bowman, both appointed by Trump, wanted rates to be lowered. Both have been floated as potential replacements for Fed chair Jerome Powell

about 20 hours ago
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Transport secretary says ‘no evidence of malign activity’ behind UK airport disruption – business live

about 4 hours ago
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Air traffic control failure an isolated incident, says UK minister after meeting

about 4 hours ago
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Met police to more than double use of live facial recognition

about 17 hours ago
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Zuckerberg claims ‘superintelligence is now in sight’ as Meta lavishes billions on AI

about 17 hours ago
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England v India: fifth men’s cricket Test, day one – live

about 4 hours ago
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Tour de France Femmes 2025: race heads into the mountains on stage six – live

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