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TV set is most popular way to watch YouTube in UK, study finds

about 4 hours ago
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The television has replaced laptops, tablets and smartphones as the most common device for UK viewers to watch YouTube at home, according to data confirming the platform’s place as a living room mainstay.More than half of all YouTube viewing through a domestic wifi connection is now done through the traditional TV, making it the top-ranking YouTube device across all age groups.The findings, from a Barb Audiences review, found that YouTube viewing is still skewed towards children, with whom the platform has been popular for some time.It has led to some concerns about the platform’s dominance in children’s TV, as well as the kinds of shows its algorithm serves up.However, TV sets became the first-choice device for YouTube viewing for over-55s in October 2023, for those between 35 and 54 in April 2024 – and finally for 16- to 34-year-olds in December 2024.

Despite YouTube’s rise, the Barb data suggests traditional television viewing is far from dead.It found live TV still made up 45% of all identified viewing on TV sets in December 2025.Last year’s live TV viewing was driven by sporting events such as the Women’s Euro 2025 final and entertainment including BBC One’s Celebrity Traitors and Channel 4’s Gogglebox.“Commentary about television is too often based on a binary premise: nobody watches live any more, young audiences have vanished and platforms have replaced programmes,” said Justin Sampson, Barb’s chief executive.“What emerges from the evidence is not a paradigm shift, but a rebalancing.

Live viewing remains a substantial part of the mix, even among younger audiences.“YouTube, too, resists easy categorisation.It is neither simply ‘TV’ nor something entirely separate from it … What is true is that the TV set is now the primary way YouTube is watched in homes around the country.”YouTube has become increasingly dominant, hosting podcasts and short-form videos, as well as content from traditional broadcasters.It marks an astonishing rise for a platform founded only 21 years ago.

Its impact has been so marked in recent years that the media regulator, Ofcom, has urged “endangered” public service broadcasters like the BBC and ITV to place more of their content on the platform.The BBC has since announced plans to produce tailor-made content for YouTube.The corporation has previously posted clips and trailers for BBC shows on YouTube, but under the deal it will make fresh programming for its online rival.YouTube’s cultural importance is also being acknowledged: the Victoria and Albert Museum in London has turned an early version of YouTube’s “watch page” into part of an exhibition.The page will feature the first video uploaded to the site, Me at the zoo, filmed by one of its founders, Jawed Karim.

The museum said it was “a vital piece of internet history”.Visitors will be able to see the page playing as internet users would have done 20 years ago.It features Karim at San Diego zoo, talking about elephants.The 19-second clip has been viewed more than 380m times since it was posted in April 2005.Neal Mohan, YouTube’s chief executive, said Karim’s video “became a new way for people to share their stories with the world”.

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The disturbing rise of Clavicular: how a looksmaxxer turned his ‘horror story’ into fame

His gonzo argot of ‘mogging’ and ‘jestermaxxing’ masks a malign chauvinist philosophy, and his audience keeps growingHow’s your “jestermaxxing” game? Have you been “brutally frame-mogged” lately? If you’ve been finding this kind of online discourse even more impenetrable than usual, a 20-year-old content creator calling himself Clavicular is probably to blame.Born Braden Peters, Clavicular is a manosphere-adjacent influencer who has recently broken containment for a string of high-profile controversies, including livestreaming himself apparently running over a pedestrian with his Tesla Cybertruck and being filmed chanting the lyrics to Kanye West’s Heil Hitler in a nightclub with the self-styled “misogynist influencer” Andrew Tate and the white nationalist commentator Nick Fuentes.Before taking up with what some feel are among the worst men alive, Clavicular was known only as a “looksmaxxer”, a young man intent on optimising his physical attractiveness by frequently extreme measures (such as steroids, surgery and, er, taking a hammer to his jaw).Yet Clavicular’s gonzo live streams and absurd lingo have seen him escape his subcultural silo, landing him a modelling gig at New York fashion week and a profile in the New York Times.So where has he come from? And what does his rise mean for humanity?Peters came to prominence last year on the streaming platform Kick (like Twitch, but more laissez-faire with content moderation), where he now has nearly 180,000 followers

about 21 hours ago
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Ministers may slow youth minimum wage rise amid UK unemployment fears

Ministers are considering a slower rise in the minimum wage for younger workers, amid fears over rising youth unemployment.Labour had promised in its manifesto to equalise national minimum wage rates by the time of the next election, saying it was unfair younger workers were paid less. Government sources said equalisation remained the aim but the rise could come more slowly.At the current rates, those between 18 and 20 are paid a minimum of £10 an hour, rising to £12.21 an hour for those over 21

about 22 hours ago
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Brazilian butt lifts should be banned in UK amid ‘wild west’ industry, MPs say

Brazilian butt lifts should be banned in the UK, MPs have said, as a report found a lack of regulation had led to a “wild west” of cosmetic procedures being carried out in garden sheds, hotel rooms and public toilets.The women and equalities committee (WEC) said high risk procedures such as non-surgical buttock augmentation should be outlawed immediately, and a licensing system for lower risk treatments was urgently needed. People with no training can carry out potentially harmful procedures, putting the public at risk, the group of MPs added.A nine-month inquiry by the committee also found ministers were not moving quickly enough to tackle the risks posed to Britons and recommended they “accelerate regulatory action”. The lack of timely action was “fostering complacency in self-regulation” within the industry, they cautioned

1 day ago
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UK shoppers warned over spread of harmful and illegal skin lightening kits

Illegal skin lightening products are being sold in an increasingly wide range of UK outlets, including butchers, specialist food shops and small grocery stores, trading standards officers have warned.The Chartered Trading Standards Institute (CTSI) is warning that many of the products contain substances that are banned because of the serious risks they pose to health, including skin damage, infections and pregnancy complications.Officers say that, as well as online, they are finding them more frequently in Asian and Arab stores, plus specialist butchers and grocery stores for other diverse communities, whom the products are primarily targeted at.Tendy Lindsay, former chair of the CTSI, said: “As a Black woman and a longstanding advocate for equality, diversity and inclusion, I want to be absolutely clear: the sale of illegal skin lightening products is not only dangerous, it is unlawful.“Many of these products contain banned substances such as high levels of hydroquinone, mercury or potent corticosteroids

1 day ago
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‘It’s soul-crushing’: young people battle to find any work in bleak jobs market

On any given day, Poppy Blackman is engaged in the “soul-crushing” process of applying for a new job, and rarely ever hearing anything back.The 22-year-old has been unemployed since January 2025 and says she applies to an average of 50 roles a month, using one of four different CVs she has written for different types of jobs and sectors.“I can’t be picky with what I want to apply for,” says Blackman, who lives in London. She studied fashion and art design at North Kent College but has given up on only applying within this sector.“Not a day goes by when I don’t apply for at least a few jobs,” she says

1 day ago
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Fostering target brings hope for thousands of children | Letter

Re your editorial (The Guardian view on fostering: reform is welcome, but excess profits must be tackled, 10 February), I’ll never forget the midnight feast that nobody ate. Four children sat shellshocked in my lounge, having just been removed from their home. They didn’t know or trust us. We tried our best to make them feel comfortable with cookies, doughnuts and crisps, but it would take several days before they were ready to tuck into treats.Fostering has been one of the biggest privileges for my wife and me over the past 20 years

1 day ago
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Coles’ shameless ‘Down Down’ promotions have been exposed. So why aren’t they even trying to rebuild trust? | John Quiggin

about 11 hours ago
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Trump’s immigration siege is rattling hospitality industry, workers say

about 14 hours ago
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Tesla avoids California sales ban by removing ‘autopilot’ from marketing

about 14 hours ago
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Zuckerberg grilled in landmark social media trial over teen mental health

about 14 hours ago
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Winter Olympics 2026: USA defeat Sweden in men’s ice hockey and glory for Shiffrin on day 12 – as it happened

about 11 hours ago
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When curlers need snookers: Team GB fight on at Winter Olympics after day of drama

about 12 hours ago