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Shrinkflation hits everyday staples, piling more pressure on households

about 13 hours ago
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Toothpaste, coffee and even heartburn medicine are among the latest products quietly shrinking in size while shoppers pay the same price, piling more pressure on household grocery budgets.Consumer watchdog Which? found a range of new examples of shrinkflation as brands cut back on quantity and quality in an effort to reduce their own costs.One of the worst instances was Aquafresh complete care original toothpaste, which went from £1.30 for 100ml to £2 for 75ml at Tesco, Sainsbury’s and Ocado – a 105% increase per 100ml.Haleon Great Britain and Ireland, which owns the Aquafresh brand, told the Guardian: “We understand that people across the UK are facing pressure on their finances.

Prices go up and down for a variety of reasons, and we always work hard for people to receive the highest quality products at the lowest price so that the whole family can take care of their teeth,”Gaviscon heartburn and indigestion liquid shrank from 600ml to 500ml, with Sainsbury’s keeping the price at £14 – equivalent to a 20% increase per 100ml,They did not respond to a request for comment,Nescafé original instant coffee was cut from 200g to 190g at Tesco, Morrisons and Asda – about a 5% rise per 100g,A Nestlé spokesperson said: “Like every manufacturer, we have seen significant increases in the cost of coffee, making it much more expensive to manufacture our products … Retail pricing is always at the discretion of individual retailers.

”Chocolate has also been hit by rising cocoa prices, with Quality Street tubs reduced from 600g to 550g and prices at Morrisons increasing from £6 to £7 – a 27% rise per 100g.Club and Penguin biscuits, both made by McVitie’s, can no longer be described as chocolate biscuits, as they now contain more palm oil and shea oil than cocoa, a change first reported by trade journal The Grocer.Which? said any changes, whether to product size or recipe, should be made clear so that shoppers can make informed choices.Reena Sewraz, retail editor at the watchdog, said: “Households are already under immense financial pressure with food bills inching up and the expense of Christmas looming on the horizon … Supermarkets must be more upfront about their prices so that it’s easy to see what the best value is.“This includes ensuring that their unit pricing is prominent, legible and consistent in-store and online to help customers easily compare costs across different brands and sizes of packaging; that way shoppers can be more confident they’re getting the best value.

”Hopes that the pressure on households may be easing came from news that UK shop price inflation fell to 1% in October from 1.4% in September, according to the British Retail Consortium, helped by a drop in sugar prices and early Black Friday discounts on electrical and beauty goods.The drop was led by packaged and tinned foods, where inflation eased to 2.9% in October from 4.2% the previous month.

Non-food prices fell by 0.4%, compared to the previous month’s 0.1% decrease, according to the latest shop price monitor from the BRC and research firm NIQ.These shifts offset a rise in fresh food inflation, which increased to 4.3% from 4.

1% as prices for beef, poultry and fruit climbed in response to higher domestic production costs,Helen Dickinson, the chief executive of the BRC, said: “Overall shop price inflation slowed in October, driven by fierce competition among retailers and widespread discounting,While food inflation remains high, especially for fresh food where prices continued to rise, it eased for ambient goods,“Easing global sugar prices helped to bring down prices of chocolate and confectionery, a treat for those preparing Halloween parties,Beyond food, discounts came early to electricals and health and beauty, as retailers started promotions ahead of Black Friday month.

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technologySee all
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‘People thought I was a communist doing this as a non-profit’: is Wikipedia’s Jimmy Wales the last decent tech baron?

In an online landscape characterised by doom and division, the people’s encyclopedia stands out – a huge collective endeavour giving everyone free access to the sum of human knowledge. But with Elon Musk branding it ‘Wokipedia’ and AI looming large, can it survive?Wikipedia will be 25 years old in January. Jimmy Wales’s daughter will be 25 and three weeks. It’s not a coincidence: on Boxing Day 2000 Wales’s then wife, Christine, gave birth to a baby girl, but it quickly became clear that something wasn’t right. She had breathed in contaminated amniotic fluid, resulting in a life-threatening condition called meconium aspiration syndrome

1 day ago
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US and China reach ‘final deal’ on TikTok sale, treasury secretary says

The US treasury secretary, Scott Bessent, claimed on Sunday that the US and China have finalized the details of a deal transferring TikTok’s US version to new owners.“We reached a final deal on TikTok,” Bessent said on Sunday on CBS’s Face the Nation with Margaret Brennan. Alluding to Donald Trump and his Chinese counterpart, Xi Jinping, Bessent continued: “We reached [a deal] in Madrid, and I believe that as of today, all the details are ironed out, and that will be for the two leaders to consummate that transaction” during a meeting scheduled for Thursday in Korea.Bessent did not disclose any details of the deal. But he did say it was a part of a broader framework – agreed to by both the US and China – of a potential trade deal to be discussed when Trump and Xi meet in the coming days

2 days ago
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Could the internet go offline? Inside the fragile system holding the modern world together

It is the morning after the internet went offline and, as much as you would like to think you would be delighted, you are likely to be wondering what to do.You could buy groceries with a chequebook, if you have one. Call into work with the landline – if yours is still connected. After that, you could drive to the shop, as long as you still know how to navigate without 5G.A glitch at a datacentre in the US state of Virginia this week reminded us that the unlikely is not impossible

2 days ago
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Fare game: what the battle between taxis and Uber means for your airport trip in Sydney and Melbourne

By the time you’ve exited the plane, edged through passport control and endured the baggage claim wait, your only thought may be of home or a hotel bed. But passengers at Australia’s major airports have recently noticed some changes as they contemplate the final leg of their journey.Since Friday, in a bid to deter illegal touts, a new taxi booking trial at Melbourne airport has allowed some passengers to pay a fixed fare upfront. And next month, Sydney airport will begin its own one-year trial of a $60 flat fare for the 13km journey to the CBD.The changes, supported by the taxi industry, are a sign of its struggle to remain competitive with the rideshare companies – especially Uber

2 days ago
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Amazon strategised about keeping its datacentres’ full water use secret, leaked document shows

Executives at world’s biggest datacentre owner grappled with disclosing information about water used to help power facilitiesAmazon strategised about keeping the public in the dark over the true extent of its datacentres’ water use, a leaked internal document reveals.The biggest owner of datacentres in the world, Amazon dwarfs competitors Microsoft and Google and is planning a huge increase in capacity as part of a push into artificial intelligence. The Seattle firm operates hundreds of active facilities, with many more in development despite concerns over how much water is being used to cool their vast arrays of circuitry.Amazon defends its approach and has taken steps to manage how efficient its water use is, but it has faced criticism over transparency. Microsoft and Google regularly publish figures for their water consumption, but Amazon has never publicly disclosed how much water its server farms consume

3 days ago
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AI models may be developing their own ‘survival drive’, researchers say

When HAL 9000, the artificial intelligence supercomputer in Stanley Kubrick’s 2001: A Space Odyssey, works out that the astronauts onboard a mission to Jupiter are planning to shut it down, it plots to kill them in an attempt to survive.Now, in a somewhat less deadly case (so far) of life imitating art, an AI safety research company has said that AI models may be developing their own “survival drive”.After Palisade Research released a paper last month which found that certain advanced AI models appear resistant to being turned off, at times even sabotaging shutdown mechanisms, it wrote an update attempting to clarify why this is – and answer critics who argued that its initial work was flawed.In an update this week, Palisade, which is part of a niche ecosystem of companies trying to evaluate the possibility of AI developing dangerous capabilities, described scenarios it ran in which leading AI models – including Google’s Gemini 2.5, xAI’s Grok 4, and OpenAI’s GPT-o3 and GPT-5 – were given a task, but afterwards given explicit instructions to shut themselves down

3 days ago
cultureSee all
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My cultural awakening: A Jim Carrey series made me embrace baldness – and shave my head on the spot

3 days ago
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From Springsteen: Deliver Me from Nowhere to IT: Welcome to Derry – your complete entertainment guide to the week ahead

3 days ago
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John Deere obituary

4 days ago
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Timely assurance from Lear’s Kent | Letters

4 days ago
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The Guide #214: Sleep-inducing songs and tranquilising TV – the culture that sends us to sleep (in a good way)

4 days ago
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Seth Meyers on Trump’s White House ballroom: ‘This couldn’t be any more of a bait and switch’

4 days ago