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Brenda, 95, and her soft toys become unlikely stars on TikTok

about 22 hours ago
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The anger and polarisation often on display on social media have made it a stressful place to venture for many people, wary of its unpredictable pile-ons and bile-filled responses.Yet a 95-year-old Cheshire woman and her soft toy collection have become the unlikely stars of a trend to encourage kindness in the comments.Brenda Allen said she had been flabbergasted by the response to her recent TikTok videos, in which she talks about her quirky Jellycat figures.Encouraged by a staff member at her care home, she began by showing viewers a hat-wearing avocado named Florence.Her haul also features a cuddly pot plant and a squashy, smiling pain au chocolat.

Her breakthrough video showed a flair for comedy, ending with her observation that her mushroom teddy was “a very fun guy”.Her videos have now amassed more than 2m views on the site, as well as thousands of comments from people across the world asking if they can adopt her as their social media grandma and calling her a national treasure.She has since been sent additions to her collection from Jellycat and John Lewis - and her videos have been reposted by Love Island contestants.The only negativity has come from her budgie, Toto, who isn’t too keen on her cuddly blue tit and robin.“[The avocado] was my only one for a long time, then, gradually, some people have given me more of them,” Brenda said.

“But all of a sudden, after the media thing, I was inundated with people ringing me and wanting to send me toys and everything.It was quite incredible.“One of the girls asked me to do a video.I didn’t know what it was for, really.She just said would I do a little video for her about jelly cats? So I said yes, and it’s gone from there.

It’s gone mad,I’ve had some lovely messages,Everyone thinks I have a nice voice, apparently,”One of her Majesticare care home’s staff members posted the first video,It referenced the recent “you better be nice in the comments” trend, which has gained momentum as users search for more wholesome content on their timelines.

It began in the US, where creator @yearningyardis posted a video of her boyfriend talking about his pot plants.She tells viewers – in a comically threatening way – that they better “say something nice” about him.That prompted others to make videos about the often eccentric hobbies of their friends and families.One even features a collection of tractor manuals.Celebrities including Ant and Dec have also become involved.

Their video features Dec showing off Ant’s artwork, menacingly ordering commenters to be kind.Brenda’s daughter, Julie, said the family had been “blown away” by her newfound fame.“We don’t quite understand it, but it’s amazing and it’s lovely,” she said.“What has blown me away is how lovely everybody has been.I don’t think I’ve ever seen anything where all the comments are positive.

”Care home residents venturing to the local garden centre have already been asked whether they know Brenda, as word of her notoriety has spread,She is now planning to auction her Jellycat toys and donate the proceeds to a local children’s hospice,Understandably, however, Brenda is content with only a brief moment of internet fame,“I don’t want to keep it on too long,” she said,“I’m 95, you know.

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technologySee all
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Ofcom head says age checks are ‘really big moment’ for children’s online safety

The UK’s chief media regulator has promised age verification checks will prove a “really big moment” in the battle to keep children safe online, even as campaigners warn she needs to take tougher action against big technology companies.Melanie Dawes, the head of Ofcom, said on Sunday that the new checks, which have to be in place later this month, would prove a turning point in regulating the behaviour of the world’s biggest online platforms.But she is coming under pressure from campaigners – many of them bereaved parents who say social media played a role in their children’s deaths – who say the new rules will still allow young people to access harmful material.Dawes told the BBC on Sunday: “It is a really big moment, because finally, the laws are coming into force.“What happens at the end of this month is that we see the wider protections for children come online

1 day ago
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Teach First job applicants will get in-person interviews after more apply using AI

One of the UK’s biggest recruiters is accelerating a plan to switch towards more frequent face-to-face assessments as university graduates become increasingly reliant on using artificial intelligence to apply for jobs.Teach First, a charity which fast-tracks graduates into teaching jobs, said it planned to bring forward a move away from predominantly written assignments – where AI could give applicants hidden help – to setting more assessments where candidates carry out tasks such as giving “micro lessons” to assessors.The move comes as the number of people using AI for job applications has risen from 38% last year, to 50% this year, according to a study by the graduate employment specialist Bright Network.Patrick Dempsey, the executive director for programme talent at Teach First, said there had been a near-30% increase in applications so far this year on the same period last year, with AI playing a significant role.Dempsey said the surge in demand for jobs was partly due to a softening in the labour market, but the use of automation for applications was allowing graduates to more easily apply for multiple jobs simultaneously

1 day ago
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‘Workforce crisis’: key takeaways for graduates battling AI in the jobs market

ChatGPT can certainly write your university essay – but will it take your job soon after? Rapid advances in artificial intelligence have given rise to fears that the technology will make swathes of the workforce redundant.Graduates are seen as particularly vulnerable because entry-level jobs such as form-filling and basic data entry are strongly associated with the “drudge work” that AI systems – which perform tasks that typically have required human intelligence – could do instead.Over the past two and a half years the availability of such positions has dropped by a third, and last month it was reported that graduates are facing the toughest UK job market since 2018.The Guardian spoke to some of the UK’s biggest recruitment agencies and employment experts for their views on the impact of AI on current and future opportunities for those entering the jobs market. Here are six key takeaways from what they said:A shifting graduate labour market is not unusual, said Kirsten Barnes, head of digital platform at Bright Network, which connects graduates and young professionals to employers

1 day ago
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Louis Vuitton says UK customer data stolen in cyber-attack

Louis Vuitton has said the data of some UK customers has been stolen, as it became the latest retailer targeted by cyber hackers.The retailer, the leading brand of the French luxury group LVMH, said an unauthorised third party had accessed its UK operation’s systems and obtained information such as names, contact details and purchase history.The brand, which last week said its Korean operation had suffered a similar cyber-attack, told customers that no financial data such as bank details had been compromised.“While we have no evidence that your data has been misused to date, phishing attempts, fraud attempts, or unauthorised use of your information may occur,” the email said.The company said it had notified the relevant authorities, including the Information Commissioner’s Office

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The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X

In May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s relationship with advertisers after a chaotic year of being owned by Elon Musk. But just weeks after she became CEO, Musk posted an antisemitic tweet that drove away major brands such as Disney, Paramount, NBCUniversal, Comcast, Lionsgate and Warner Bros Discovery to pause their advertising on the platform. Musk delivered an apology for the tweet later at a conference – which he called the worst post he’s ever done – but it came with a message to advertisers, specifically the Disney CEO Bob Iger: “Go fuck yourselves.” Yaccarino was in the audience of the conference.“I don’t want them to advertise,” he said

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AI-generated child sexual abuse videos surging online, watchdog says

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England look to crowd to spur them to final-day Test win against India

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Chris Gotterup keeps nerve to hold off Rory McIlroy and win Scottish Open

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