TV set is most popular way to watch YouTube in UK, study finds

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The television has replaced laptops, tablets and smartphones as the most common device for UK viewers to watch YouTube at home, according to data confirming the platform’s place as a living room mainstay.More than half of all YouTube viewing through a domestic wifi connection is now done through the traditional TV, making it the top-ranking YouTube device across all age groups.The findings, from a Barb Audiences review, found that YouTube viewing is still skewed towards children, with whom the platform has been popular for some time.It has led to some concerns about the platform’s dominance in children’s TV, as well as the kinds of shows its algorithm serves up.However, TV sets became the first-choice device for YouTube viewing for over-55s in October 2023, for those between 35 and 54 in April 2024 – and finally for 16- to 34-year-olds in December 2024.

Despite YouTube’s rise, the Barb data suggests traditional television viewing is far from dead.It found live TV still made up 45% of all identified viewing on TV sets in December 2025.Last year’s live TV viewing was driven by sporting events such as the Women’s Euro 2025 final and entertainment including BBC One’s Celebrity Traitors and Channel 4’s Gogglebox.“Commentary about television is too often based on a binary premise: nobody watches live any more, young audiences have vanished and platforms have replaced programmes,” said Justin Sampson, Barb’s chief executive.“What emerges from the evidence is not a paradigm shift, but a rebalancing.

Live viewing remains a substantial part of the mix, even among younger audiences.“YouTube, too, resists easy categorisation.It is neither simply ‘TV’ nor something entirely separate from it … What is true is that the TV set is now the primary way YouTube is watched in homes around the country.”YouTube has become increasingly dominant, hosting podcasts and short-form videos, as well as content from traditional broadcasters.It marks an astonishing rise for a platform founded only 21 years ago.

Its impact has been so marked in recent years that the media regulator, Ofcom, has urged “endangered” public service broadcasters like the BBC and ITV to place more of their content on the platform.The BBC has since announced plans to produce tailor-made content for YouTube.The corporation has previously posted clips and trailers for BBC shows on YouTube, but under the deal it will make fresh programming for its online rival.YouTube’s cultural importance is also being acknowledged: the Victoria and Albert Museum in London has turned an early version of YouTube’s “watch page” into part of an exhibition.The page will feature the first video uploaded to the site, Me at the zoo, filmed by one of its founders, Jawed Karim.

The museum said it was “a vital piece of internet history”.Visitors will be able to see the page playing as internet users would have done 20 years ago.It features Karim at San Diego zoo, talking about elephants.The 19-second clip has been viewed more than 380m times since it was posted in April 2005.Neal Mohan, YouTube’s chief executive, said Karim’s video “became a new way for people to share their stories with the world”.

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Winter Olympics briefing: Shiffrin’s sublime showing delivers release of emotion

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Power points: scrum battle could be crucial in England v Ireland clash

Two snapshots will be nagging away in Irish minds before Saturday’s visit to south-west London. The first is the sobering sight of Tadhg Furlong and Dan Sheehan, both distinguished British & Irish Lions, being rocketed skywards by Italy’s power in the set scrums last Saturday. The second dates back 14 years to another Anglo-Irish contest that epitomised the “no scrum, no win” ethos that remains non-negotiable at the highest level.The airborne Furlong footage has certainly caught the eye of England’s front-rowers and a quick dip into the archives will also remind both teams of what can happen when things up front go pear-shaped. In 2012, Ireland were left badly exposed when Mike Ross injured his neck at the first scrum and ended up conceding a penalty try, six scrum penalties and three scrums against the head as they subsided to a humbling 30-9 defeat

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Winter Olympics 2026: USA defeat Sweden in men’s ice hockey and glory for Shiffrin on day 12 – as it happened

Wow. Nothing like some late night Olympic drama. Before you hit the hay, spare a thought for Sweden’s goalkeeper Jacob Markström who stopped 38 of 40 shots this evening but ends up on the losing side and with his medal hopes dashed. Beautiful, cruel sport.Friday’s men’s Ice Hockey semi-finals are confirmed as Canada vs Finland and USA vs Slovakia

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When curlers need snookers: Team GB fight on at Winter Olympics after day of drama

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Mikaela Shiffrin overcame grief, crashes and her own self-doubt to win slalom gold again

The greatest American skier of all time won her first Olympic medal in 2014. The 12 years in between have been marked by brutal ups and downsA lot can happen in 12 years. If you’re Mikaela Shiffrin, as a teenager you can become the youngest ever person to win the Olympic slalom, stack a couple more medals at the next Olympics, become the most successful World Cup skier of all time with a record 108 victories, go 10 more Olympic races in a row over three Winter Games without reaching the podium, overcome the two biggest crashes of your career and subsequent battles with self-doubt and post-traumatic stress disorder and eroding trust in your own skiing, and then bring it all back home with a second Olympic slalom gold.You can also lose your dad.Shiffrin, considered by many the greatest alpine skier in history, saw her incandescent career come full circle on Wednesday beneath the jagged limestone peaks above Cortina d’Ampezzo, winning her signature race by 1

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‘Princess Anne thought I was Joe Marler’: Heyes mixed up in case of mistaken identity

Anyone who tuned in to the celebrity version of The Traitors last year will be familiar with the former England rugby player Joe Marler. With the exception, it turns out, of Princess Anne who was involved in a case of mistaken identity during the Calcutta Cup pre-match formalities at Murrayfield last Saturday.Clearly unaware Marler had retired from rugby 15 months ago, the Princess Royal stopped for a chat with her new favourite prop while being introduced to the England team in her role as patron of Scottish Rugby. She even confided how amusing she had found him on Celebrity Traitors, which would have been fine had the player in front of her been Marler rather than another bearded English front-rower, Joe Heyes.“She thought I was Joe Marler which was … quite upsetting,” said Heyes