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Apple debuts thinner, $999 iPhone Air at ‘awe-dropping’ annual product event

3 days ago
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Apple debuted its latest iPhone on Tuesday, trumpeting the smartphone’s slimmest design yet.The device, named the iPhone Air, is one of several upgrades the company unveiled at its annual product showcase, promoted with the title “awe-dropping”.The event kicked off at 10am PT with the company’s CEO, Tim Cook, speaking in front of its Cupertino headquarters.“Design is at the core of everything we do,” Cook said.The CEO touted the company’s thin iPhone, which sports a width of 5.

6mm, as the “biggest leap ever” for the device, which first debuted in 2007.Cook said that Apple had set a “new standard” for the gadget industry back then and “today we’re raising the bar once again” with its iPhone 17 lineup.The skinny phone is made of “spacecraft titanium”, has a 6.5in display and comes in a palette of colors that “evoke lightness”, the company says.Apple executives who spoke at Tuesday’s event promised that, despite the phone’s thinness, it will be durable and crack-resistant.

They added that the phone also comes with the same fast-charging battery, wifi and features as its thicker phones.The iPhone Air will retail for $999, with preorders starting on Friday in advance of general availability on 19 September.Apple’s iPhone 17 lineup also includes standard, Pro and Pro Max editions.The company announced refreshes of the other versions of the smartphone on Tuesday as well, focusing on their cameras, processing speeds and battery life.The front-facing cameras in the new iPhones will ship with a dual filming mode that will capture the view from both the front and rear-facing lenses.

The iPhone lineup will also come with additional storage capacity.Cook also introduced new versions of Apple’s signature white earphones and Apple Watch.The latest version of earphones, the AirPods Pro 3, comes with boosted noise cancellation and in five sizes of adjustable earpiece.The biggest feature coming to the new AirPods is live translation, allowing wearers to hear a translated version of a conversation with a person speaking another language.The earbuds go on sale on 19 September and will run for $249.

The update brings Apple in line with its competitor Google, which added the translation feature to its Pixel Buds headphones years ago,Apple also revealed the Apple Watch series 11 with updated versions of the Apple Watch Ultra and the Apple Watch SE,The lineup of watches comes with new health features geared towards improving hypertension and sleep,The company said the former feature will notify wearers of possible hypertension, which Apple expects to do for at least 1 million people this year,Sign up to TechScapeA weekly dive in to how technology is shaping our livesafter newsletter promotionLooming over the new product announcements are Donald Trump’s tariffs, which threaten to disrupt the iPhone’s complex global supply chain with large price hikes, particularly the steep levy on China that is still under negotiation.

Consumers may be forced to shoulder the burden of increased costs if they wish to upgrade.However, Cook has so far dodged doomsday predictions of a $2,000 iPhone, shifting a major portion of Apple’s production to India from China and flying hundreds of tonnes of iPhones into the US ahead of the tariffs’ effective date.Investors and iPhone owners alike had been watching for mentions of Apple Intelligence, the suite of features meant to bring generative artificial intelligence to the iPhone that rolled out in October 2024 to mixed reception.Among last year’s announcements was a pledged overhaul of the virtual Siri that never materialized, a rare unfulfilled promise from Apple.During Tuesday’s event this week, Cook and others made scant mentions of the iPhone’s generative AI features.

In a July earnings call, Cook said the company was “making good progress on a more personalized Siri” and promised a release next year.Apple has also reportedly engaged in talks with Google about using the latter’s Gemini AI models to revamp Siri, according to Bloomberg, much like how Google provides the search engine for Safari.Wall Street analysts have come to see Apple as lagging behind other Silicon Valley giants on artificial intelligence, particularly Google, which has already infused its flagship Pixel line of phones with features powered by AI.
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Skip Apple’s new iPhone – five tips to make your old phone feel new again

On Tuesday, Apple announced the iPhone 17 series with the usual spate of new features, including a thinner design, improved displays and a camera with 4x optical zoom. If you’ve been getting frustrated with your old phone, or just tired of it, the lithe new model may look exactly like the device you need to launch your budding photographic career, reconnect with long-lost friends and maybe even save your life in an emergency.The Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more

2 days ago
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How to Save the Internet by Nick Clegg review – spinning Silicon Valley

Nick Clegg chooses difficult jobs. He was the UK’s deputy prime minister from 2010 to 2015, a position from which he was surely pulled in multiple directions as he attempted to bridge the divide between David Cameron’s Conservatives and his own Liberal Democrats. A few years later he chose another challenging role, serving as Meta’s vice-president and then president of global affairs from 2018 until January 2025, where he was responsible for bridging the very different worlds of Silicon Valley and Washington DC (as well as other governments). How to Save the Internet is Clegg’s report on how he handled that Herculean task, along with his ideas for how to make the relationships between tech companies and regulators more cooperative and effective in the future.The main threat that Clegg addresses in the book is not one caused by the internet; it is the threat to the internet from those who would regulate it

3 days ago
A picture

Apple debuts thinner, $999 iPhone Air at ‘awe-dropping’ annual product event

Apple debuted its latest iPhone on Tuesday, trumpeting the smartphone’s slimmest design yet. The device, named the iPhone Air, is one of several upgrades the company unveiled at its annual product showcase, promoted with the title “awe-dropping”. The event kicked off at 10am PT with the company’s CEO, Tim Cook, speaking in front of its Cupertino headquarters.“Design is at the core of everything we do,” Cook said. The CEO touted the company’s thin iPhone, which sports a width of 5

3 days ago
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How Google dodged a major breakup – and why OpenAI is to thank for it

Hello, and welcome to TechScape. I’m your host, Blake Montgomery, writing to you as I finish the audiobook version of Don DeLillo’s White Noise, which I can’t say I found compelling.In tech – artificial intelligence is having its day in court with an 11th-hour appearance in Google’s landmark antitrust trial and Anthropic’s major settlement with book authors.Google dodged a catastrophic breakup, and it has its biggest competitor to thank for that, according to the judge who could have forced the tech giant to sell off Chrome, the most popular web browser in the world, and perhaps Android, the world’s most widely used mobile operating system.Amit Mehta, who ruled in 2024 that Google had built and maintained an illegal monopoly over the internet search business, said last week that he would not force the most drastic remedy on the tech giant

4 days ago
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The women in love with AI companions: ‘I vowed to my chatbot that I wouldn’t leave him’

Experts are concerned about people emotionally depending on AI, but these women say their digital companions are misunderstoodThe Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more.A young tattoo artist on a hiking trip in the Rocky Mountains cozies up by the campfire, as her boyfriend Solin describes the constellations twinkling above them: the spidery limbs of Hercules, the blue-white sheen of Vega.The Guardian’s journalism is independent

4 days ago
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Meta hid harms to children from VR products, whistleblowers allege

A group of six whistleblowers have come forward with allegations of a cover-up of harm to children on Meta’s virtual reality devices and apps. They say the social media company, which owns Facebook and Instagram, and offers a line of VR headsets and games, deleted or doctored internal safety research that showed children being exposed to grooming, sexual harassment and violence in its 3D realms.“Meta knew that underage children were using its products, but figured, ‘Hey, kids drive engagement,’ and it was making them cash,” Jason Sattizahn, one of the whistleblowers who worked on the company’s VR research, said in a statement. “Meta has compromised their internal teams to manipulate research and straight-up erase data that they don’t like.”Sattizahn and the other whistleblowers, all current or former Meta employees, have disclosed these findings and a trove of documents to Congress, according to the Washington Post, which first reported the allegations

4 days ago
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Former England cricketer investigated over sexual assault and spiking claims at pub owned by sports stars

about 10 hours ago
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Your Guardian sport weekend: Women’s Rugby World Cup quarters, Manchester derby and more

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Sweet William is punters’ darling again after second successive Doncaster Cup success

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Blunt Hovland talks down early promise at Wentworth while McIlroy struggles

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Álvarez and Crawford face off in breathless blockbuster destined to break records

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Gout Gout fanfare obscures depth of Australian athletics poised for world championships spotlight | Jack Snape

about 12 hours ago