I can’t stop watching videos of people discovering Beds Are Burning by Midnight Oil. Send help

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Oh the pleasant pain of waiting impatiently for someone to understand the point! Oh the power of dramatic irony; the smug joy of knowing something they don’t,Oh how I wallowed in these feelings and more, when YouTube sucked me into a genre I had previously known nothing about: First Time Hearing videos, where people film themselves watching the music video of a song they’ve never heard before and grace viewers with their impromptu reactions, thoughts and facial expressions,Even before noticing the six-figures-plus viewing counts and the apparently endless number of people vying to deliver more, I instantly clocked all the trappings of the very best attention economy traps,You know: the immediate, certain knowledge that – despite your best intentions, growing hunger, thirst and backpain; despite the increasingly urgent pleas of your neglected children – you’re just going to slump there swiping your finger for hours until your higher brain finally kicks in,The first one my algorithm mugged me with was from US rapper Black Pegasus, who told us he was listening for the first time to Tim Minchin’s song Prejudice.

The tension of the format works best if the viewer is familiar with the music.In this case, I was aware that Minchin’s song – an entertaining muse about how offended people get by a six-letter word made up of “a couple of Gs, an R and an E, an I and an N” – is a very long tease that he’s about to say something racist before (spoiler alert, sorry) he doesn’t.In this particular case, with an unsuspecting Black American listening and recording his reaction.It has received 324,000 views.That was mildly entertaining, I thought.

So when I clocked the hello-i-am-here-to-help-you-get-addicted column, I clicked on another video from the same guy: his FIRST TIME REACTION to Midnight Oil’s 1987 hit Beds Are Burning.If Tim Minchin was the gateway drug, I’d just found the good stuff, the main line.I believe I have watched every single person on the internet recording their reaction to their first time listening to (and watching the video of) Beds Are Burning.Like all good addicts I couldn’t tell you how many hits I took.Hours passed like minutes, and minutes passed like days.

Tension is a big selling point in these videos, and it’s often ratcheted up multiple times, mid-song, by use of the pause button.Sometimes they talk for ages in the interregnum, trying to puzzle out the lyrics or hook.What’s this guy going on about? Why does he look so funny? Is he Or-Stralian? Why have I never heard this before? (The answer is that young people are far too busy swiping through short-form video to absorb the full cultural canon.)Sometimes it might be a brief “This slaps!” Yes, you solemnly nod, I know.I know this song and you do not.

I am in charge here,So I will keep watching,To the end,Whether it be a couple who call themselves The Wolf Hunterz and realise they have heard it before after all but inexplicably push on, or an almost incomprehensible Glaswegian thrilled by the song’s “minning”,Some vloggers are quicker than others in picking up the theme.

Some are hampered by mishearing the lyrics (Dereck, poor Dereck, thought “the birds are burning”),Some take a while to warm to the music,Everyone’s first reaction is that Peter Garrett has a funny voice,And then, sooner or later, their eyes widen,I love watching it happen.

The chorus soars.The message sinks in (except for Dereck).The alchemy of music, politics and passion got them.Some, I think genuinely, cry.Ohhhhh yeahhhh.

Now completely surrendered to the algorithm, I watched some First Time Hearing of Land Down Under and Who Can It Be Now – and possibly more,It’s hard to say,Finally, I found myself watching First Time Hearing John Farnham singing Help and I realised I had fundamentally broken my brain,It was time to delete the app and seek professional help for my back,
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I can’t stop watching videos of people discovering Beds Are Burning by Midnight Oil. Send help

Oh the pleasant pain of waiting impatiently for someone to understand the point! Oh the power of dramatic irony; the smug joy of knowing something they don’t.Oh how I wallowed in these feelings and more, when YouTube sucked me into a genre I had previously known nothing about: First Time Hearing videos, where people film themselves watching the music video of a song they’ve never heard before and grace viewers with their impromptu reactions, thoughts and facial expressions.Even before noticing the six-figures-plus viewing counts and the apparently endless number of people vying to deliver more, I instantly clocked all the trappings of the very best attention economy traps. You know: the immediate, certain knowledge that – despite your best intentions, growing hunger, thirst and backpain; despite the increasingly urgent pleas of your neglected children – you’re just going to slump there swiping your finger for hours until your higher brain finally kicks in.The first one my algorithm mugged me with was from US rapper Black Pegasus, who told us he was listening for the first time to Tim Minchin’s song Prejudice

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‘London could 100% compete with Cannes’: Aids charity UK gala debut honours Tracey Emin

It’s recognised for its pomp, the celebrity supporters and the fabulously glamorous locations, but for the man behind the amfAR gala, an A-list charity roadshow that rolled into London for the first time this weekend, the event is deeply personal.AmfAR – the American Foundation for Aids Research – is a nonprofit group that emerged in the 1980s to support research into HIV and Aids.“I’m an HIV-positive man. I’m lucky to be alive because of organisations like amfAR,” the foundation’s incoming CEO, Kyle Clifford, said.“I had an Aids diagnosis, and nobody in my life knew that until recently, including my family

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Champagne, celebs and artefacts: British Museum hosts first lavish ‘pink ball’ fundraiser

There will be champagne, of course, and dancing, fine Indian food served alongside the Parthenon marbles and cocktails mixed in front of the Renaissance treasures of the Waddesdon bequest. And everywhere – from the lights illuminating the Greek revival architecture, to the carpet on which guests arrive, to the glamorous outfits they are requested to wear – a very particular shade of pink.When the British Museum throws open its doors on Saturday evening for its first “pink ball”, it will not only be hosting an enormous and lavish party, but also inaugurating what its director, Nicholas Cullinan, has called a “flagship national event” that he hopes will become as important to his institution’s finances as it will to the London elite’s social calendar.Eight hundred invited guests have each paid £2,000 to party alongside some of the world’s most sensational artefacts and a roll call of bigwigs from the worlds of fashion, art and culture: Naomi Campbell and Alexa Chung, Miuccia Prada and Manolo Blahnik, Sir Steve McQueen and Sir Grayson Perry and Dame Kristin Scott Thomas.As well as glitz, however, there will be brass

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My cultural awakening: ‘The Specials helped me to stop fixating on death’

My anxious disposition means I think about death a lot. But a cluster of people I loved dying in 2023, and most of them unexpectedly and within a few months of each other, was enough to shake my nervous system up pretty significantly. Five funerals is too many. The first was my nan: she was the family matriarch. The oldest person in the family, so there was a level of acceptance among the sadness

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From After the Hunt to the Last Dinner Party: your complete entertainment guide to the week ahead

After the HuntOut nowJulia Roberts stars in the latest from Challengers director Luca Guadagnino: a cancel-culture thriller set in the aftermath of an accusation of sexual assault on a college campus. She plays a philosophy professor at Yale, whose colleague Hank (Andrew Garfield) claims he is innocent of the charges against him.FrankensteinOut nowYears in the making, decades in the dreaming, Guillermo del Toro’s splendidly visceral take on one of literature’s true greats, starring Oscar Isaac as the eponymous scientist and an unrecognisable Jacob Elordi, asthe Creature, is long and messy and brilliant. It deserves to be seen on the big screen (though a Netflix release is following hot on the heels of this cinema release if you do miss it).SunlightOut nowComedian Nina Conti makes her directing debut with a deliciously dark road trip comedy that isn’t for the faint of heart

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The Guide #213: Should we mourn the demise of TV channels?

For seasoned tea-leaf readers of the future of TV in the UK, two stories will have stood out this week, swirling around at the bottom of their cups. There was the news that MTV is shutting down its music channels – sad for those of us who misspent their youth watching them, though hardly surprising either, given MTV’s decades-long shift away from music and towards rolling repeats of Teen Mom and shows about tattooists. And there was a media piece in the Guardian about the demise of British TV’s once-gold plated 9pm slot, which for the first time last month failed to achieve a rating of 1m or more among any of the major broadcasters.That second story was a little surprising. Overnight viewing figures are in constant decline in the streaming age, but even by those standards, not one solitary rating over 1m is eye-catching