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Noughties nostalgia trends on TikTok as fans revisit music and TV favourites

2 days ago
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It is the social media platform that likes to see itself as being on the cutting edge of the latest youth culture and setting the latest trends for others to follow.But across music, television and observations on British daily life, something more familiar is trending on TikTok – a new generation of nostalgia.Music and TV from the 2000s are being rediscovered by gen X and ageing millennials, as well as being discovered for the first time by gen Z.Use of the #noughties nostalgia hashtag is up 36% on last year across entertainment content – while the era is also enjoying a revival in fashion.Sex and the City, which initially ran from 1999 to 2004, has been the subject of 108,000 videos on the site, with a doubling in videos over the past year.

Gossip Girl, which ran from 2007 to 2012, has been the subject of 1.2m videos.Gilmore Girls, which ran from 2000 to 2007, has 1m associated videos.Vampire Diaries, which aired for eight years until 2017, is one of the most discussed, with 2m videos so far.There has also been a revival in attention for the UK show Skins, a drama about a group of teenagers from Bristol, which first aired on E4 in 2007.

It has 1,6m posts globally to date,“We’re seeing a really big fondness for 90s and noughties across all key content categories,” said Lily Hall, a programs and insights manager at TikTok UK, Ireland and Nordics,“It obviously remains massive in fashion and beauty, and we’re continuously seeing older music, TV shows and films resurface as users are finding that comfort and escapism in the past,“Older series are currently amongst the most popular on the platform.

You’ve got this new generation rediscovering older TV shows, and an older generation resharing their old favourites.”TikTok’s penchant for “Britcore” content has crossed over with the demand for 2000s nostalgia, with creators sharing videos on its fashion and lifestyle, childhood toys and stores such as Toys R Us, and discontinued snacks like pink and white mice sweets and Cadbury’s Animal Crackers.Crime drama has also been having a bigger impact, with a 70% increase in associated videos over the past 12 months.The runaway success of Adolescence led to content examining how it was made in one shot.There have been 76,000 videos created with the programme’s hashtag.

Other creators have been rediscovering the likes of Code of Silence and Kin.In music, the wave of nostalgia has included the rediscovery of tracks such as Headlock by Imogen Heap, released in 2005, and Price Tag by Jessie J, released in 2011.But the most surprising throwback success is a song that was recorded 64 years ago and was only deemed good enough at the time to make a B side.Yet Pretty Little Baby, by Connie Francis, has been adopted by a new generation and made waves on the platform.Such has been the impact that Francis, 87, has joined TikTok herself.

Sign up to The GuideGet our weekly pop culture email, free in your inbox every Fridayafter newsletter promotionThe track has gone viral on the site and has been the subject of more than 20m video creations.It comes 65 years after Francis became the first woman to top the Billboard Hot 100 chart.TikTok said the song had been used as the soundtrack to wholesome content around the family and pets.Among the celebrities to have joined in with the trend are Nara Smith, Kylie Jenner, and Kim Kardashian.“This is a reminder that the TikTok community doesn’t care about genre or age,” said Sheema Siddiqi, an artists partnerships manager at TikTok.

“It doesn’t matter if the song was released a month ago or decades ago.What matters is whether the community can be creative with it.”
sportSee all
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Appleby and Buick eye final step in rare sporting journey to complete Classics set

For both Charlie Appleby and William Buick, membership of one of Flat racing’s most exclusive clubs will be an added incentive when Desert Flower, the 1,000 Guineas winner and favourite, canters to post before the Oaks at Epsom on Friday afternoon.Since the end of the second world war, only eight jockeys and 11 trainers have managed to get their names on the roll of honour for all five English Classics, and both lists are a roll call of racing legends. Vincent O’Brien, Sir Henry Cecil and Aidan O’Brien are among the trainers to have completed the full set, while an even shorter list of riders includes Lester Piggott, Steve Cauthen and Pat Eddery, and, since the turn of the century, only Frankie Dettori and Ryan Moore.And while it is 15 years since Buick’s first Classic victory, aboard Arctic Cosmos in the 2010 St Leger, Appleby could be about to complete the set in only eight. Masar, in the 2017 Derby, was the trainer’s first Classic winner, Hurricane Lane took the St Leger in 2021 and the Guineas victories of Notable Speech, in 2024, and Desert Flower, at Newmarket last month, have now left him with only an Oaks winner to find

about 15 hours ago
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Sabalenka ends Swiatek’s reign on clay to set up French Open final against Gauff

After successfully devoting the past few years of her life to becoming a more well-rounded player and mentally durable individual, Aryna Sabalenka arrived on court for her second French Open semi-final certain that she was finally ready for more. No challenge, not even the task of ending an era of total dominance at Roland Garros, felt beyond her.In the face of her greatest rival on the court Iga Swiatek has made her own, Sabalenka converted her phenomenal form and fortitude into one of the most significant victories of her career, as she held her nerve in three delicious, tension-filled sets to topple the four-time French Open champion 7-6 (1), 4-6, 6-0 and reach the final at Roland Garros for the first time.Saturday’s final will be a tussle between the top two players after Coco Gauff, the No 2 seed, put an end to Loïs Boisson’s fairytale run to the semi-finals by ruthlessly dismantling the local wildcard 6-1, 6-2 to reach her second French Open final and third major final overall.Having entered her first grand slam tournament with a wildcard and a modest ranking of No 361, Boisson has produced one of the most surprising grand slam runs in history, defeating the world No 3, Jessica Pegula, and the No 6, Mirra Andreeva, en route to the last four

about 15 hours ago
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Lizzie Deignan’s farewell tour off to tricky start on Yorkshire home roads

There was personal celebration but professional frustration for Lizzie Deignan on the opening day of her final Tour of Britain when her Lidl-Trek team failed to stop the Mauritian national champion, Kim Le Court, taking the first stage win and overall race lead in Redcar.Deignan’s valedictory race on ­British roads began with a fast 85.6km opening stage, from Dalby Forest to the beachfront in Redcar, and took in some of her longstanding ­training roads within an hour or so of her home in Otley, West Yorkshire.But although her team had strength in depth in the 20-rider pursuit of the day’s breakaway, they proved unable to close down Le Court and Kristen Faulkner, the Olympic champion, who stayed clear to ­contest the ­seaside finish.“We had a clear plan and executed it exactly as we wanted,” said Le Court, riding for the AG Insurance-Soudal team

about 16 hours ago
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French Open semi-finals: Sabalenka dethrones Swiatek, Gauff routs Boisson – as it happened

And here’s Tumaini’s take on today’s action. A bientot!C’est tout! Many thanks for your company today, Daniel will be back tomorrow with coverage of Jannik Sinner v Novak Djokovic and Carlos Alcaraz v Lorenzo Musetti.That was a business-like performance from Gauff, who silenced any doubts after her unconvincing quarter-final win over Madison Keys, and well and truly silenced the crowd with the calmest and most mature performance you could see from a 21-year-old playing against 15,000 fans. She didn’t give them – or Boisson – anything to get into. I hope the disappointment doesn’t last too long for Boisson

about 16 hours ago
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England line up Jofra Archer return for second Test against India

Jofra Archer is being primed to make a comeback in the second Test against India at Edgbaston – his first appearance in whites for four years – with England’s stable of fast bowlers under strain before the start of this summer’s marquee series.Naming a 14-man squad for the first Test at Headingley that starts on 20 June, Luke Wright, who is part of the selection panel, confirmed Gus Atkinson is ruled out with a hamstring injury. In come Chris Woakes, Brydon Carse and Jamie Overton, likewise Jacob Bethell to offer competition among the batting spots.But perhaps more eye-catching was the news that Archer is back playing second XI cricket for Sussex with a view to turning out at Durham in the round of County Championship fixtures that begins on 22 June. Get through that game and, like Atkinson, the second Test in Birmingham could be a realistic target for a return

about 18 hours ago
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Djokovic has nowhere to hide against relentless Sinner in Paris showdown

‘These kind of matchups and challenges in a way extract the best out of me,” said Novak Djokovic, smiling, as the clock ticked into the early hours of Thursday morning. Djokovic had demonstrated that sentiment in real time as he spectacularly rose to the occasion against the third-best player in the world, utilising the full breadth of his complete, unprecedented game to defeat Alexander Zverev and return to the semi-finals of the French Open, where he will face Jannik Sinner.“Playing best-of-five, late stages of a grand slam against No 1 in the world, you can’t get more motivated than that for me at this age,” said Djokovic.Although this performance had been preceded by a barren run of form on the ATP tour that included numerous early losses, the grand slam tournaments are now the sole source of Djokovic’s motivation. No matter how he performs elsewhere, the 38-year-old has continually shown he still steps up on the biggest stages

about 18 hours ago
cultureSee all
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The ones we love: all 16 of REM’s albums – ranked!

about 19 hours ago
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‘My biggest fear’: the artist spending three days banged up in a jail cell

about 19 hours ago
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Footballer, Bachelor star … fantasy writer? The TikTok furore over Luke Bateman’s book deal

1 day ago
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Jimmy Kimmel: ‘We are living in the golden age of stupid’

1 day ago
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He’s been hanged, stabbed and cut in galleries – now artist Carlos Martiel is being buried alive

2 days ago
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‘Tudor high drama’: English Heritage looks for descendants of abbey rebels

2 days ago